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Medina County, OH · Google Ads Management
Google Ads Management for Medina County's High-Income Market
Medina County is a high-income market. GetPhound builds and manages Google Ads campaigns for Medina County businesses for one flat monthly fee, with no contract to sign. Below is what public data says about the field you would be bidding in.
Market snapshot
Medina County's Ad Competition Index Score and What Sits Behind It
Ad Competition Index
65.4/ 100
Ranked 368 of 1,822 counties with 20,000+ residents and 158 of the 400 markets we cover. More local businesses chasing the same searches pushes the score up. How the score works
We rate every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (including lawyers, dentists, contractors, agents and similar) compete for its residents. Medina County scores 65.4, which is more crowded than most.
What defines Medina County is not the score alone. It is a high-income county, and it is a county with unusually many ad-heavy local businesses for its size. The eight measures that follow place it among every other county.
- Population movement since 2020 +0.9% Growing faster than 50% of counties
- Median household income (2023 est.) $90,211 Ahead of than 88% of counties
- Ad-heavy local businesses per 10,000 residents 39.6 More packed than 69% of counties
- Change in those businesses, 2017 to 2022 +3.7% Slower pace than 55% of counties
- Share of them with 20 or more employees 3.6% Larger share than 66% of counties
- Housing permits per 10,000 residents in 2025 23.4 Less building than 57% of counties
- Permits so far in 2026 against the same months in 2025 +12.6% Firmer than 66% of counties
- Residents outside any city or town 49% Slimmer share than 56% of counties
Each bar compares Medina County against all 1,822 U.S. counties with 20,000 or more residents. Source data: Census Bureau population estimates, County Business Patterns (2017 and 2022), Census income estimates and the Building Permits Survey.
Local context
What Medina County's Higher Incomes Mean for Your Ads
Household income in Medina County is high: the median is $90,211, above 88% of U.S. counties. Customers in a market like this often weigh quality and trust alongside price, so ads and landing pages that show credentials, reviews and a clear process tend to do more than a bare discount.
Medina County has 184,042 residents, which ranks 373rd of 3,143 U.S. counties, and its population has changed +0.9% since the 2020 Census.
The biggest places in Medina County are Brunswick (35,072), Medina (25,889), Wadsworth (24,709), Lodi (2,779) and Seville (2,366). Targeting can follow cities, ZIP codes or a radius around your location, so you are not paying for clicks from the far side of the county.
49% of residents (90,096 people) live outside any incorporated place. Radius and ZIP targeting reach them where city-only targeting would not.
Communities
Medina County by Place: Where the Customers Are
Population by place, from the Census Bureau's latest estimates. A place is not a service area, but it shows where the largest pools of customers sit.
| City or town | People (2023 est.) | Portion of county population |
|---|---|---|
| Brunswick | 35,072 | 19% |
| Medina | 25,889 | 14% |
| Wadsworth | 24,709 | 13% |
| Lodi | 2,779 | 2% |
| Seville | 2,366 | 1% |
| Westfield Center | 1,202 | 1% |
Source: Census Bureau Population Estimates. A place is a city, town or census-designated place; where a city extends into a neighboring county, only the part inside Medina County is counted.
Who you are bidding against
Who You Would Be Bidding Against in Medina County
For each category we divide employer locations by population and compare the result with the median county. Read 2.0x as twice as many locations per resident as a typical county.
Line of businessLocationsCrowding vs. a typical countyChange from 2017 to 2022Larger locations (20+ staff)
Landscaping servicesBusiest 102 -1.9% 6
General automotive repair 75 +11.9% 0
Roofing contractors 16 +33.3% 0
Real estate agents and brokersQuickest growth 61 +45.2% 0
Dentists 67 +0% 3
Electrical contractors 54 +1.9% 0
Residential remodelers 69 +25.5% 0
Plumbing, heating and air-conditioning contractors 70 +0% 5
Insurance agencies and brokerages 75 -12.8% 3
Law offices 57 +14% 0
Accounting and CPA firms 24 -25% 0
Physicians officesLargest operators 58 -9.4% 9
Crowding compares employer locations per 10,000 residents with the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Figures are establishments from the Census County Business Patterns (2017, 2022), not active advertisers. Method
The most crowded category in Medina County is landscaping services: 102 locations, 1.7x what a typical county has per resident, and down 1.9% since 2017. General automotive repair (75 locations, 1.6x) and real estate agents and brokers (61 locations, 1.3x) also sit above a normal county. Physicians offices is the least crowded category here at 0.8x typical (58 locations), so a campaign in that category is less likely to be drowned out.
Real estate agents and brokers grew fastest, up 45.2% since 2017 to 61 locations. Insurance agencies and brokerages went the other way, down 12.8% to 75 locations. The biggest operators sit in physicians offices: 9 of 58 locations have 20 or more employees.
One caution: the table counts local businesses; it does not price clicks. Auctions set click prices, and they also depend on your keywords, ads, landing page and the exact search, so a crowded category is a reason to plan carefully, not a price.
Where demand is heading
New Homes in Medina County: Below the 2022 Peak, Turning Up This Year
New homes authorized by building permits. Source: the Census Bureau's Building Permits Survey (annual county files, with the year-to-date bars covering the same months in each year). A permit is an authorization, not a finished home.
Medina County authorized 717 housing units in 2022 and 430 in 2025, about 40% fewer; 2025 still works out to 23.4 units per 10,000 residents, less than in 57% of counties. From January through August, 331 units have been permitted, compared with 294 a year earlier (+12.6%).
In Medina County, the construction-linked categories already busiest are landscaping services (1.7x typical) and real estate agents and brokers (1.3x typical). New households need contractors, insurers, agents and providers, so construction-linked categories feel any swing in permits first. If you are in one of them, a turn in permits is a reason to review your budget before the busy stretch, not after.
Markets like this one
Medina County Next to Its Closest Look-Alikes
The six counties below are the closest matches to Medina County among our 400 markets, judged on size, income, growth, construction and ad-business density together.
| County | ACI | Residents | Growth since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Medina County, OH (you are here) | 65.4 | 184,042 | +0.9% | +3.7% | 23.4 |
| Porter County, IN | 60.7 | 175,335 | +1.2% | +1.5% | 31.5 |
| Middlesex County, CT | 65.2 | 164,759 | +0.3% | +5% | n/a |
| Albany County, NY | 69 | 316,659 | +0.6% | -2% | 21.5 |
| Litchfield County, CT | 70.4 | 185,000 | -0.1% | +4.5% | n/a |
| Atlantic County, NJ | 60.1 | 275,213 | +0.2% | -3.7% | 23.8 |
| Chesapeake, VA | 60.5 | 253,886 | +1.8% | +7.9% | 33.3 |
Look-alikes are the six counties in our 400-market set closest to this one on size, income, growth, construction and ad-business density. Sources are listed above.
Porter County, IN is the closest match, scoring 60.7 against Medina County's 65.4. Atlantic County, NJ is the furthest from it, scoring 60.1. Atlantic County, NJ's ad-heavy business base changed −3.7% over the period against +3.7% in Medina County. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
Run your own numbers
A Break-Even Calculator for Medina County Advertisers
Your numbers, not a rule of thumb, decide whether ads pay off in Medina County. Put your own figures in the boxes to see the most you can spend per lead and still break even.
Where your ads can run
Google, Facebook, Instagram and Bing Ads Under One Plan
Facebook + Instagram Ads
Social ads on Facebook and Instagram, built in Meta's platform, that put you in front of Medina County people before they go looking.
Bing Ads
Reach searchers who use Bing, Microsoft Edge and Microsoft's partner network instead of Google.
PPC and paid ads, whatever you call them
People say Google Ads, PPC, paid ads, Facebook ads or Instagram ads; all of them mean paying per click, and we manage that for Medina County businesses on one flat plan.
Google Ads generally goes first because people searching are ready to act; Facebook, Instagram and Bing come next. Whatever mix you choose, one account manager handles it all.
How it works
The Four Stages of Google Ads Management in Medina County
Get the basics right
We construct your campaign with the groundwork done properly: pages built to turn clicks into calls, keywords, ads, extensions and tracking for calls, forms and sales.
Learn
When the campaign goes live we watch it closely and adjust, adding negative keywords, reworking bids and raising lead quality.
Scale what works
We put more behind the ad groups that perform and test wider keyword sets to lift your call volume.
Keep getting better
We keep optimizing and lower your monthly management fee as your account grows, which improves your return.
What it costs
Flat-Rate Google Ads Management in Medina County
Flat monthly management, with nothing to sign, scaled to the number of platforms we manage. Ad spend is separate and goes straight to the ad platform. Budget over $10K a month? Call us.
Questions
Medina County Google Ads Management: Your Questions Answered
How much does Google Ads management cost in Medina County?
Our management fee is flat: $895 a month for one platform, $1,595 for two and $2,295 for three, with nothing long-term to sign. You pay your ad spend directly to the platform, apart from our fee.
How do I decide on an ad budget in Medina County?
Work from your own figures instead of a rule of thumb: the calculator above takes your profit per new customer and close rate and returns the most you can pay per lead. In Medina County, landscaping services (1.7x) and general automotive repair (1.6x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We agree on a budget with you before launch and scale it as results come in.
Is Medina County a competitive market for Google Ads?
More than most. Medina County scores 65.4 on our Ad Competition Index, ranking 368th of 1,822 counties with 20,000+ residents and 158th of the 400 markets we cover. Landscaping services leads on density, at 1.7 times the typical county. That does not make ads a bad idea; targeting and landing pages simply matter more.
What kinds of local businesses advertise most in Medina County?
Across the twelve ad-heavy categories we track, the largest by employer locations in Medina County are landscaping services (102), insurance agencies and brokerages (75) and general automotive repair (75). Measured against a typical county, the most crowded are landscaping services (1.7x) and general automotive repair (1.6x). Size and crowding in a category do not decide whether ads work for you; it only shows how many other businesses could be bidding on the same searches.
How fast will Google Ads send leads to my Medina County business?
A few campaigns bring calls on day one. Some need a two-to-four-week settling period, more so in crowded categories like landscaping services. Early on, we check search terms and exclude the ones that do not fit, so your budget goes to the right clicks.
Is Medina County growing, and does that matter for Google Ads?
Medina County has 184,042 residents, +0.9% since the 2020 Census, and 430 housing units were permitted in 2025 (23.4 per 10,000 residents). With the population close to flat, most new customers are people who already have a provider and have to be given a reason to switch. Either way, ads reach the people searching now, and that is why these trends inform the budgets we set.
Can you target only the parts of Medina County I serve?
Yes. We can target by city (Brunswick, Medina, Wadsworth, Lodi and others), by ZIP code or by a radius around your location. About 49% of residents live outside any incorporated place, and radius targeting is often how we reach them.
Do you handle Facebook, Instagram and Bing ads as well as Google?
We do. Paid ads management covers Google Ads, Bing (Microsoft Advertising) and Meta, the company behind Facebook and Instagram. Most Medina County clients start on Google, where people are actively searching, and bring in Facebook and Instagram ads for people who have not started searching. You pay by the number of platforms, not by the size of your ad budget.
Do I have to sign a contract, and how will I know it is working?
No contract: month to month, cancel anytime. Your account has one dedicated manager, and each month you get a report of the calls, form fills and sales your Medina County campaign generated.
Around Medina County
Beyond Medina County: Nearby Counties
Customers beyond Medina County? These are the nearest counties, measured from county center to county center:
- Summit County, OH: about 19 miles away, 535,733 people, Ad Competition Index 61.7
- Wayne County, OH: about 20 miles away, 116,510 people, Ad Competition Index 55.1
- Lorain County, OH: roughly 27 miles away, 317,910 residents, Ad Competition Index 45.8
- Ashland County, OH: around 27 miles out, 52,190 residents, Ad Competition Index 33.8
- Cuyahoga County, OH: roughly 34 miles out, 1,233,088 residents, Ad Competition Index 59.1
- Stark County, OH: around 35 miles out, 372,716 people, competition index 58.3
How it was made
Where the Medina County Numbers Come From
All of the figures here come from public Census Bureau data, computed the same manner for each county, so you can compare Medina County with any other market. We do not use client account data or publish performance numbers for GetPhound campaigns, because results differ by business.
- Data refreshedOctober 16, 2026
- DataPopulation Estimates (2023), County Business Patterns (2017, 2022), Small Area Income and Poverty Estimates (2023), Building Permits Survey (2021 to 2026 year to date), Census Gazetteer files.
- MethodThe Ad Competition Index and the numbers derived from it are explained on the method page. See every market in the index.
- Report a mistakeSpot an error? Email hello@getphound.com and we will check it against the Census source.
Contact Us
Ready to Grow Your Medina County Business With Google Ads?
Share what you sell and which parts of Medina County you cover. We will walk you through a Google Ads plan sized for your budget. Call 610-825-4363 or write to hello@getphound.com and we will set up a strategy session with our CEO.