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Lafayette Parish, LA · Google Ads Management
Google Ads Management for Lafayette Parish Businesses in a Crowded Market
Knowing the field helps before you spend on ads in Lafayette Parish. Lafayette Parish has more ad-heavy local businesses for its size than 97% of counties. GetPhound runs Google Ads for local businesses on monthly plans with a flat fee and no contract, and the numbers below are the starting point for how we would build yours.
Market at a glance
Lafayette Parish at a Glance: Competition, Growth and Demand
Ad Competition Index
73.8/ 100
Sitting at rank 176 of 1,822 counties with 20,000+ residents and 65 of the 400 markets we cover. A higher score means more local businesses are competing for the same searches. How we calculate it
We score every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (including lawyers, dentists, contractors, agents and similar) compete for the same customers. Lafayette Parish scores 73.8, which is more crowded than most.
Two features set Lafayette Parish apart from the pack: it is a parish with unusually many ad-heavy local businesses for its size, and it is a parish with heavy new home construction for its size. The eight measures that follow place it among each other county.
- Headcount change since the 2020 Census +3.3% A faster pace than 76% of counties
- Median household income (2023 est.) $64,181 Below than 55% of counties
- Local advertisers' business locations per 10,000 residents 66.9 Busier than 97% of counties
- Change in those businesses, 2017 to 2022 +4.4% Behind on growth than 52% of counties
- Portion with 20+ employees 5.2% Bigger share than 79% of counties
- New homes permitted per 10,000 residents (2025) 65 More construction than 82% of counties
- This year's housing permits against the same months last year -6.6% Weaker than 60% of counties
- Residents beyond city and town limits 29% Lesser share than 80% of counties
Every bar compares Lafayette Parish against all 1,822 U.S. counties with 20,000 or more residents. Source data: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Small Area Income and Poverty Estimates and the Building Permits Survey.
Local context
Lafayette Parish Packs More Local Advertisers Into Each Search Than Most Counties
Lafayette Parish has more ad-heavy local businesses for its size than most places: 66.9 employer locations per 10,000 residents across the twelve categories we track, higher than 97% of counties. Many businesses chasing the same residents means many ads chasing the same searches, so differentiation, not just presence, wins the click.
Lafayette Parish has 249,750 residents, which ranks 289th of 3,143 U.S. counties; its population has moved +3.3% since the 2020 Census.
No single place dominates Lafayette Parish: the largest, Lafayette, holds about 49% of residents. Larger places include Lafayette (121,467), Youngsville (18,002), Broussard (14,349), Carencro (12,639) and Scott (8,728). Each is a market of its own, and we set campaigns up around the ones you serve.
73,397 people, or 29% of residents, live outside any incorporated place. Radius and ZIP targeting reach them where city-only targeting would not.
The field you are bidding in
Which Lafayette Parish Categories Are Most Crowded, and Which Have Room
We divide each category's employer locations by population, then compare the result with the median county. A reading of 2.0x means two times the locations per resident that a typical county has.
Business typeEmployer locationsCrowding vs. a typical countyChange from 2017 to 2022Larger locations (20+ staff)
Law officesMost crowded 377 +1.1% 20
Physicians offices 393 -13.4% 30
Accounting and CPA firms 97 -4% 7
Dentists 137 +9.6% 6
Real estate agents and brokersFastest growing 116 +48.7% 0
Insurance agencies and brokerages 167 +4.4% 3
Roofing contractors 20 +66.7% 0
Plumbing, heating and air-conditioning contractorsBiggest firms 105 +38.2% 10
Electrical contractors 64 +1.6% 6
Landscaping services 81 +44.6% 5
Residential remodelersLeast crowded 62 +34.8% 0
General automotive repair 53 -8.6% 0
Crowding compares employer locations per 10,000 residents with the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). The counts are establishments in County Business Patterns (2017, 2022), which is not the same as active advertisers. See the method
The most crowded category in Lafayette Parish is law offices: 377 locations, 5.3x what a typical county has per resident, and up 1.1% since 2017. Physicians offices (393 locations, 3.9x) and accounting and CPA firms (97 locations, 3.2x) also sit above a normal county. Residential remodelers is the least crowded category here at 0.8x typical (62 locations), so a campaign in that category is less likely to be drowned out.
Real estate agents and brokers grew fastest, up 48.7% since 2017 to 116 locations. Physicians offices went the other way, down 13.4% to 393 locations.
This describes who you are up against, not what a click will cost. What you pay per click depends on keywords, ad quality, landing pages and timing, so treat a crowded category as a signal to plan well and a quiet one as an opening, not as a quote.
Look-alike markets
Lafayette Parish Next to Its Closest Look-Alikes
We matched Lafayette Parish to the six markets in our 400-market set that look most like it on size, income, growth, construction and ad competition.
| Place | Index | People | Growth since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Lafayette Parish, LA (you are here) | 73.8 | 249,750 | +3.3% | +4.4% | 65 |
| Yavapai County, AZ | 76.4 | 249,081 | +5.4% | +12.9% | 68.5 |
| Leon County, FL | 66.8 | 296,913 | +1.6% | +4.1% | 73 |
| Whatcom County, WA | 72.4 | 231,919 | +2.2% | +10.4% | 52.3 |
| Boone County, MO | 65.1 | 189,463 | +3.2% | -1.5% | 41.5 |
| Greene County, MO | 71.1 | 304,611 | +1.9% | +8.8% | 35.2 |
| Lubbock County, TX | 69.5 | 320,940 | +3.3% | +4.8% | 89.1 |
These are the six markets among our 400 that match this one most closely on size, income, growth, construction and ad-business density. Same sources as above.
Yavapai County, AZ is the closest match, scoring 76.4 against Lafayette Parish's 73.8. Boone County, MO is the furthest from it, scoring 65.1. Yavapai County, AZ's ad-heavy business base changed +12.9% over the period against +4.4% in Lafayette Parish. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
Where demand is heading
New Homes in Lafayette Parish: Below the 2021 Peak, Still Slowing This Year
New housing units authorized by building permits. Data: the Census Bureau's Building Permits Survey (county annual files; year-to-date comparison covers the same months in each year). Permits are authorizations, not completed homes.
Lafayette Parish authorized 2,371 housing units in 2021 and 1,624 in 2025, about 32% fewer; 2025 still works out to 65 units per 10,000 residents, more than in 82% of counties. Permits for January through August total 1,098, versus 1,175 in the same months last year (−6.6%).
In Lafayette Parish, the construction-linked categories already busiest are real estate agents and brokers (1.9x typical) and insurance agencies and brokerages (1.9x typical). People moving into new homes need contractors, insurers, agents and providers, so construction-linked categories feel any swing in permits first. If you work in that space, a change in permits is a cue to revisit your budget ahead of the busy stretch.
Population by place
The Largest Places in Lafayette Parish
Population by place, from the Census Bureau's latest estimates. A place is not the same as a service area, yet it shows where most customers live.
| City or town | Residents (2023 estimate) | Slice of the parish |
|---|---|---|
| Lafayette | 121,467 | 49% |
| Youngsville | 18,002 | 7% |
| Broussard (part) | 14,349 | 6% |
| Carencro | 12,639 | 5% |
| Scott | 8,728 | 3% |
| Duson (part) | 1,168 | 0% |
Data: the Census Bureau's Population Estimates. Places are cities, towns and census-designated places; where a city crosses into a neighboring county, only the part inside Lafayette Parish is counted.
Check the math
Is Google Ads Worth It for Your Lafayette Parish Business? Run the Numbers
Your numbers, not a rule of thumb, decide whether ads pay off in Lafayette Parish. Put your own figures in the boxes to see the most you can spend per lead and still break even.
How it works
The Four Stages of Google Ads Management in Lafayette Parish
Set up
We put together your campaign with the groundwork done properly: landing pages, keywords, ads, extensions and call and form tracking.
Learn
Once ads are running, we review the account on a steady schedule, filtering out irrelevant searches with negative keywords, adjusting bids and steering toward better leads.
Manage and expand
We concentrate on the ad groups that deliver and test broader keywords to build on the calls you already get.
Keep refining
Optimization continues, and we reduce your monthly management fee as your account grows, which lifts your return.
Platforms we manage
Google, Facebook, Instagram and Bing Ads for Lafayette Parish Businesses
Facebook and Instagram Ads
Paid social campaigns on Facebook and Instagram, run through Meta's ad platform, for the people in Lafayette Parish who are not searching yet but would buy if they saw you.
Bing Ads
Bing, Microsoft Edge and Microsoft's partner network give you a second search audience.
Pay-per-click, paid search and paid social
People say Google Ads, PPC, paid ads, Facebook ads or Instagram ads; all of them mean paying per click, and we manage that for Lafayette Parish businesses on one flat plan.
Most clients start with Google Ads, where intent is highest, and add Facebook and Instagram or Bing once the first campaign is working. One account manager runs all of them.
Plans
Paid Ads Pricing for Lafayette Parish Businesses
Flat monthly management, with nothing to sign, priced by how many platforms we run for you. Ad spend is separate and goes straight to the ad platform. Spending more than $10K a month on ads? Let's talk.
Questions we hear
Google Ads in Lafayette Parish: Frequently Asked Questions
How much does Google Ads management cost in Lafayette Parish?
Our management fee is flat: $895 a month for one platform, $1,595 for two and $2,295 for three, and there is no long-term contract. Ad spend is separate, paid straight to Google, Bing or Meta.
How do I decide on an ad budget in Lafayette Parish?
Work from your own numbers instead of a rule of thumb: the calculator above converts your profit per customer and close rate into the most you can pay per lead. In Lafayette Parish, law offices (5.3x) and physicians offices (3.9x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We agree on a budget with you before launch and scale it as results come in.
Is Lafayette Parish a competitive market for Google Ads?
More than most. Lafayette Parish scores 73.8 on our Ad Competition Index, ranking 176th of 1,822 counties with 20,000+ residents and 65th of the 400 markets we cover. Law offices leads on density, at 5.3 times the typical county. That is no reason to skip ads; it raises the stakes on targeting and landing pages.
What kinds of local businesses advertise most in Lafayette Parish?
Across the twelve ad-heavy categories we track, the largest by employer locations in Lafayette Parish are physicians offices (393), law offices (377) and insurance agencies and brokerages (167). Measured against a typical county, the most crowded are law offices (5.3x) and physicians offices (3.9x). Size and crowding in a category do not decide whether ads work for you; it shows how many other businesses may be bidding on the same searches.
How fast will Google Ads send leads to my Lafayette Parish business?
A few campaigns bring calls on day one. Others take two to four weeks to settle in, especially in crowded categories like law offices. Early on, we check search terms and exclude the ones that do not fit, so your budget goes to the right clicks.
Is Lafayette Parish growing, and does that matter for Google Ads?
Lafayette Parish has 249,750 residents, +3.3% since the 2020 Census, and 1,624 housing units were permitted in 2025 (65 per 10,000 residents). Growth at that pace keeps adding people who have not picked a provider yet. In both cases, ads reach whoever is searching right now, so we keep an eye on these trends when we set budgets.
Can you target only the parts of Lafayette Parish I serve?
Yes. We can target by city (Lafayette, Youngsville, Broussard, Carencro and others), by ZIP code or by a radius around your location. Roughly 29% of residents live outside any incorporated place, and radius targeting is frequently how we reach them.
Do you handle Facebook, Instagram and Bing ads as well as Google?
Yes. We manage Google Ads, Bing (Microsoft Advertising) and Meta, the company behind Facebook and Instagram. Many Lafayette Parish businesses begin with Google, since people there are actively searching, and layer on Facebook and Instagram ads to reach people before they search. Pricing steps up by the number of platforms, not by the size of your ad budget.
Is there a contract, and how will I know it is working?
Everything is month to month with no contract. Your account has one dedicated manager, and you receive monthly figures on the calls, form fills and sales from your Lafayette Parish campaign.
Next door
Also Serving the Counties Around Lafayette Parish
Customers beyond Lafayette Parish? These are the nearest counties, measured from county center to county center:
- Acadia Parish, LA: roughly 22 miles out, 56,489 residents, index score 46.4
- St. Landry Parish, LA: about 26 miles away, 81,464 people, Ad Competition Index 39.1
- St. Martin Parish, LA: about 28 miles out, 51,057 residents, Ad Competition Index 24.5
- Vermilion Parish, LA: roughly 32 miles out, 56,992 residents, competition index 42.6
- Evangeline Parish, LA: around 41 miles out, 31,754 residents, competition index 27.6
- Iberville Parish, LA: around 42 miles from here, 29,617 people, index score 19.9
Sources and method
How This Lafayette Parish Page Was Built
All of the numbers here come from public Census Bureau data, computed the same manner for every county, so you can compare Lafayette Parish with any other market. We do not use client account data or publish performance numbers for GetPhound campaigns, because results differ by business.
- Last updatedOctober 16, 2026
- SourcesCensus population estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), the Building Permits Survey (2021 to 2026 year to date), Gazetteer files.
- How it worksThe Ad Competition Index and the figures derived from it are explained on the methodology page. Compare all markets in the index.
- Report a mistakeSee something wrong? Email hello@getphound.com and we will check it against the source.
Contact Us
Ready to Get More Calls in Lafayette Parish?
Let us know what you sell and where in Lafayette Parish you work. You will see what a Google Ads plan looks like at your budget. Call 610-825-4363 or email hello@getphound.com to set up a strategy session with our CEO.