Google Ads
Your business at the top of Google when someone in Caddo Parish searches for what you sell. You pay only when someone clicks.
Caddo Parish, LA · Google Ads Management
Google Ads Management for Caddo Parish Businesses Where Every Ad Dollar Counts
Caddo Parish is a price-conscious market. We build and run Google Ads campaigns for Caddo Parish businesses for a flat monthly fee and no contract. On this page, public data shows the field you would be bidding in.
Snapshot
Caddo Parish's Ad Competition Index Score and What Sits Behind It
Ad Competition Index
66.4/ 100
Sitting at rank 332 of 1,822 counties with 20,000+ residents and 141 of the 400 markets we cover. The higher the score, the more local businesses are competing for the same searches. How the index is built
We grade every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (including lawyers, dentists, contractors, agents and similar) compete for its residents. Caddo Parish scores 66.4, which is more crowded than most.
What defines Caddo Parish is not the score alone. It is a lower-income parish, and it is a parish whose population is flat or shrinking. The eight measures below show how it compares with every other county.
- How much the population has changed since 2020 -4.8% Slower growth than 98% of counties
- Median income per household (2023 est.) $50,773 Smaller than 92% of counties
- Local advertisers' business locations per 10,000 residents 48.1 Heavier than 85% of counties
- How those businesses changed, 2017 to 2022 -5% Slower pace than 83% of counties
- Portion with 20+ employees 8.9% Bigger share than 96% of counties
- New-home permits in 2025, per 10,000 people 11.8 Less building than 77% of counties
- Housing permits so far this year vs. the same months last year -12.6% Weaker than 68% of counties
- People living outside city and town limits 17% Smaller share than 92% of counties
Each bar sets Caddo Parish alongside all 1,822 U.S. counties with 20,000 or more residents. Sources: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Census income estimates and the Building Permits Survey.
Population by place
Caddo Parish by Place: Where the Customers Are
These are the largest places in Caddo Parish by resident count. We can target any of these places, or ZIP codes and a radius around where you work.
| Place | Population (2023 estimate) | Share of parish |
|---|---|---|
| Shreveport (part) | 175,138 | 77% |
| Blanchard | 3,385 | 1% |
| Greenwood | 3,095 | 1% |
| Vivian | 2,942 | 1% |
| Oil City | 868 | 0% |
| Mooringsport | 707 | 0% |
Data: U.S. Census Bureau Population Estimates. The list covers cities, towns and census-designated places; where a city runs into a neighboring county, we count only the part that lies in Caddo Parish.
Local context
What Caddo Parish's Income Level Means for Your Ads
Median household income in Caddo Parish is $50,773, below 92% of U.S. counties. Customers here frequently compare price carefully, so clear pricing, financing or payment options and a straightforward promise matter more than polish, and budgets have to be spent where they produce calls.
Caddo Parish has 226,386 residents, which ranks 312th of 3,143 U.S. counties, and the headcount has shifted −4.8% since the 2020 Census.
Shreveport dominates Caddo Parish, with about 77% of its residents in the county portion. The other larger places are Blanchard (3,385), Greenwood (3,095), Vivian (2,942), Oil City (868). We aim campaigns at the places and ZIP codes you serve, so you pay for clicks from the areas you want.
Outside any incorporated place live 39,266 residents, 17% of the total. Radius and ZIP targeting reach them where city-only targeting would not.
The field you are bidding in
Caddo Parish Competition by Category: Where It Is Crowded and Where It Is Not
We divide each category's employer locations by population, then compare the result with the median county. Read 2.0x as double the locations per resident of a typical county.
Business typeEmployer locationsDensity vs. a typical countyChange from 2017 to 2022Larger locations (20+ staff)
Physicians officesMost crowded 258 -13.4% 45
Law offices 167 -9.2% 8
Accounting and CPA firms 65 -17.7% 4
Roofing contractors 23 +27.8% 0
Insurance agencies and brokerages 131 -5.1% 3
Dentists 99 -6.6% 9
Plumbing, heating and air-conditioning contractors 94 +8% 14
Electrical contractorsBiggest firms 52 -7.1% 10
Landscaping services 66 -4.3% 4
Real estate agents and brokers 48 +23.1% 0
Residential remodelersFastest growing 56 +33.3% 0
General automotive repair 31 +0% 0
Crowding is employer locations per 10,000 residents relative to the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Figures are establishments from the Census County Business Patterns (2017, 2022), not a count of active advertisers. See the method
The most crowded category in Caddo Parish is physicians offices: 258 locations, 2.8x what a typical county has per resident, and down 13.4% since 2017. Law offices (167 locations, 2.6x) and accounting and CPA firms (65 locations, 2.4x) also sit above a normal county. Residential remodelers is the least crowded category here at 0.8x typical (56 locations), so a campaign in that category is less likely to be drowned out.
Residential remodelers grew fastest, up 33.3% since 2017 to 56 locations. Accounting and CPA firms went the other way, down 17.7% to 65 locations. The biggest operators sit in electrical contractors: 10 of 52 locations have 20 or more employees.
Keep in mind that these are counts of businesses, not ad costs. What a click costs is decided in an auction that depends on far more than how many competitors exist, and that is why your keywords, offer and landing page drive how we build.
Demand signal
Caddo Parish Is Building More Than It Did in 2021
Housing units authorized by building permits. Source: the U.S. Census Bureau's Building Permits Survey (county annual files, and the year-to-date bars compare the same months each year). Keep in mind that permits are approvals, not completed homes.
Housing permits in Caddo Parish rose from 228 units in 2021 to 268 in 2025 (+18%), or 11.8 per 10,000 residents, less than in 77% of counties. From January through August, 181 units have been permitted, compared with 207 a year earlier (−12.6%).
In Caddo Parish, the construction-linked categories already busiest are roofing contractors (1.8x typical) and insurance agencies and brokerages (1.6x typical). People moving into new homes need contractors, insurers, agents and providers, so categories tied to construction feel a swing in permits first. If that is your category, a shift in permits is worth acting on before the busy stretch begins.
Similar markets
Caddo Parish Next to Its Closest Look-Alikes
We picked the six markets, out of 400, that are most like Caddo Parish on population, income, growth, building activity and local ad competition.
| County | Index | Population | Growth since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Caddo Parish, LA (this market) | 66.4 | 226,386 | -4.8% | -5% | 11.8 |
| Lackawanna County, PA | 63 | 216,123 | +0.1% | +2.8% | 12.7 |
| Peoria County, IL | 63.2 | 177,513 | -2.4% | -1.3% | 4.5 |
| Hinds County, MS | 50 | 214,870 | -5.7% | -9.8% | 20.3 |
| Winnebago County, IL | 63 | 280,922 | -1.5% | +2.1% | 11 |
| Jefferson County, TX | 49.9 | 251,496 | -2% | -9.4% | 13.6 |
| Muscogee County, GA | 47.3 | 201,877 | -2.4% | +0.5% | 12.9 |
These are the six markets among our 400 that match this one most closely on size, income, growth, construction and ad-business density. Sources are listed above.
Lackawanna County, PA is the closest match, scoring 63 against Caddo Parish's 66.4. Muscogee County, GA is the furthest from it, scoring 47.3. Lackawanna County, PA's ad-heavy business base changed +2.8% over the period against −5% in Caddo Parish. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
What happens, in order
Our Google Ads Process in Caddo Parish
Build
We set up your campaign on a solid foundation: landing pages, keywords, ads, ad extensions and conversion tracking for calls and forms.
Learn
With the campaign live, we check in and adjust frequently, filtering out irrelevant searches with negative keywords, tightening bids and improving lead quality.
Manage & scale
We back the ad groups that are producing and test broader keywords so your calls keep growing.
Keep refining
We keep refining the account and reduce your monthly management fee as your account grows, to increase your return.
Beyond Google Search
Google Ads, Facebook and Instagram Ads, and Bing Ads: One Plan
Meta Ads: Facebook & Instagram
Paid social campaigns on Facebook and Instagram, run through Meta's ad platform, for the people in Caddo Parish who are not searching yet but would buy if they saw you.
Bing Ads
A second search audience on Bing, Microsoft Edge and Microsoft's partner network, for people who do not start on Google.
PPC and paid ads, whatever you call them
Whether you call it Google Ads, PPC, pay-per-click, Facebook ads, Instagram ads or paid ads, it means the same thing: you pay when someone clicks, and we manage the campaign for Caddo Parish businesses on one flat plan.
Most clients start with Google Ads, where intent is highest, and add Facebook and Instagram or Bing once the first campaign is working. One account manager runs all of them.
What it costs
Flat-Rate Google Ads Management in Caddo Parish
Flat monthly management, month to month, priced by how many platforms we run for you. Ad spend is separate and goes straight to the ad platform. Budget over $10K a month? Reach out.
Check the math
A Break-Even Calculator for Caddo Parish Advertisers
Whether ads pay off in Caddo Parish depends on your figures, not a rule of thumb. Put your own figures in the boxes to see the most you can spend per lead and still break even.
FAQ
Google Ads in Caddo Parish: Frequently Asked Questions
How much does Google Ads management cost in Caddo Parish?
Our management fee is flat: $895 a month for one platform, $1,595 for two and $2,295 for three, and there is no long-term contract. You pay your ad spend directly to the platform, apart from our fee.
How do I decide on an ad budget in Caddo Parish?
Begin with your own economics, not a rule of thumb: the calculator above converts your profit per customer and close rate into the most you can pay per lead. In Caddo Parish, physicians offices (2.8x) and law offices (2.6x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We size the budget with you before launch and scale as results come in.
Is Caddo Parish a competitive market for Google Ads?
More than most. Caddo Parish scores 66.4 on our Ad Competition Index, ranking 332nd of 1,822 counties with 20,000+ residents and 141st of the 400 markets we cover. Physicians offices is the densest category here, at 2.8 times the typical county. 8.9% of the ad-heavy locations have 20 or more employees, so expect some bigger bidders. That is no reason to skip ads; targeting and landing pages simply matter more.
What kinds of local businesses advertise most in Caddo Parish?
Across the twelve ad-heavy categories we track, the largest by employer locations in Caddo Parish are physicians offices (258), law offices (167) and insurance agencies and brokerages (131). Measured against a typical county, the most crowded are physicians offices (2.8x) and law offices (2.6x). Size and crowding in a category do not decide whether ads work for you; it only shows how many other businesses could be bidding on the same searches.
How fast will Google Ads send leads to my Caddo Parish business?
Certain campaigns start producing calls the day they launch. Others take two to four weeks to settle in, more so in crowded categories such as physicians offices. In the first weeks we review search terms and add negative keywords so your budget lands on the right clicks.
Is Caddo Parish growing, and does that matter for Google Ads?
Caddo Parish has 226,386 residents, −4.8% since the 2020 Census, and 268 housing units were permitted in 2025 (11.8 per 10,000 residents). When the population is slipping, new customers mostly have to come from competitors. Either way, ads reach the people searching now, and that is why we watch these trends when we set budgets.
Can you target only the parts of Caddo Parish I serve?
Yes. We can target by city (Shreveport, Blanchard, Greenwood, Vivian and others), by ZIP code or by a radius around your location. About 17% of residents live outside any incorporated place, and radius targeting is commonly how we reach them.
Can you run Facebook, Instagram and Bing ads too?
Absolutely. We manage Google Ads, Bing (Microsoft Advertising) and Meta, which is the company behind Facebook and Instagram. Most clients in Caddo Parish begin on Google, where people are actively searching, and bring in Facebook and Instagram ads for people who have not started searching. Pricing steps up by the number of platforms, not by the size of your ad budget.
Is there a contract, and how will I know it is working?
Everything is month to month with no contract. Your account has one dedicated manager, and each month you see the calls, form fills and sales your Caddo Parish campaign generated.
Close by
Counties Near Caddo Parish
For customers outside Caddo Parish, here are the nearest counties, measured center to center:
- Bossier Parish, LA: about 17 miles out, 129,795 residents, competition index 44
- Harrison County, TX: roughly 29 miles away, 70,895 residents, Ad Competition Index 37.3
- Marion County, TX: around 31 miles from here, 9,571 people, index score 14.7
- Webster Parish, LA: about 33 miles out, 35,238 people, Ad Competition Index 31.4
- De Soto Parish, LA: about 37 miles from here, 27,114 people, index score 18.6
- Panola County, TX: roughly 38 miles out, 22,838 people, competition index 27.6
About this page
How This Caddo Parish Page Was Built
All of the numbers here come from public Census Bureau data, computed the same way for every county, so you can compare Caddo Parish with any other market. We never use client account data and we publish no campaign performance numbers, because every business is different.
- Last updatedOctober 16, 2026
- Data sourcesCensus population estimates (2023), County Business Patterns (2017, 2022), Small Area Income and Poverty Estimates (2023), Building Permits Survey (2021 to 2026 year to date), Gazetteer files.
- MethodologyThe Ad Competition Index and every derived figure are defined on the method page. See every market in the index.
- CorrectionsNoticed a mistake? Email hello@getphound.com and we will compare it with the original Census data.
Contact Us
Let's Talk About Google Ads for Your Caddo Parish Business
Share what you sell and which parts of Caddo Parish you cover. You will see what a Google Ads plan looks like at your budget. Call 610-825-4363 or email hello@getphound.com to set up a strategy session with our CEO.