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Clackamas County, OR · Google Ads Management
Google Ads Management for Clackamas County's High-Income Market
Clackamas County is a high-income market. We build and run Google Ads campaigns for Clackamas County businesses for a flat monthly fee and no contract. This page lays out what public data says about the field you would be bidding in.
Snapshot
Clackamas County at a Glance: Competition, Growth and Demand
Ad Competition Index
81.1/ 100
Rank 83 of 1,822 counties with 20,000+ residents and also 30 of the 400 markets we cover. A higher score means more local businesses are competing for the same searches. How we calculate it
We grade every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (such as lawyers, dentists, contractors, agents and similar) are chasing the same residents. Clackamas County scores 81.1, which is among the most crowded markets in the country.
Two features set Clackamas County apart from the pack: it is a high-income county, and it is a county with unusually many ad-heavy local businesses for its size. The eight measures below show how it compares with each other county.
- Population change since the 2020 Census +0.4% Behind on growth than 57% of counties
- Median household earnings (2023 est.) $100,376 Higher than 93% of counties
- Ad-heavy business locations per 10,000 people 56.6 Heavier than 92% of counties
- How those businesses changed, 2017 to 2022 +5.4% Ahead on growth than 52% of counties
- Share of them that employ 20 or more people 5.9% Greater share than 84% of counties
- New homes permitted per 10,000 residents (2025) 30.8 More new homes than 54% of counties
- Year-to-date permits compared with the same months last year -12.5% Slacker than 68% of counties
- Share of residents in unincorporated areas 44% Lesser share than 64% of counties
Each bar sets Clackamas County alongside all 1,822 U.S. counties with 20,000 or more residents. Sources: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Small Area Income and Poverty Estimates and the Building Permits Survey.
Market profile
What Clackamas County's Higher Incomes Mean for Your Ads
Household income in Clackamas County is high: the median is $100,376, above 93% of U.S. counties. Customers in a market like this commonly weigh quality and trust alongside price, so ads and landing pages that show credentials, reviews and a clear process tend to do more than a bare discount.
Clackamas County has 423,173 residents, which ranks 176th of 3,143 U.S. counties, with population change of +0.4% since the 2020 Census.
The biggest places in Clackamas County are Lake Oswego (37,411), Oregon City (37,351), Happy Valley (28,409), West Linn (26,629) and Wilsonville (24,232). Some of these cities extend into neighboring counties, so the numbers are the portion inside this county. Targeting can follow cities, ZIP codes or a radius around your location, so you are not paying for clicks from the far side of the county.
44% of residents (184,156 people) live outside any incorporated place. Radius and ZIP targeting reach them where city-only targeting would not.
Communities
Clackamas County by Place: Where the Customers Are
These are the largest places in Clackamas County by resident count. Campaigns can be aimed at any of them, or at the ZIP codes and radius around your location.
| City or town | Residents (2023 est.) | Portion of county population |
|---|---|---|
| Lake Oswego (part) | 37,411 | 9% |
| Oregon City | 37,351 | 9% |
| Happy Valley | 28,409 | 7% |
| West Linn | 26,629 | 6% |
| Wilsonville (part) | 24,232 | 6% |
| Milwaukie (part) | 21,594 | 5% |
Data: Census Bureau Population Estimates. Places here means cities, towns and census-designated places; where a city extends into a neighboring county, just the portion inside Clackamas County is counted.
Who else is in the auction
Who You Would Be Bidding Against in Clackamas County
Here is how Clackamas County stacks up against the typical U.S. county in each category: the count per 10,000 residents, the change over time, and how many locations are larger operations.
Line of businessEmployer locationsCompared with a typical countyChange 2017 to 2022Locations with 20+ employees
Real estate agents and brokersMost crowded 384 +34.3% 0
Residential remodelers 337 +10.9% 9
Roofing contractors 56 +9.8% 9
Dentists 217 -4% 11
Accounting and CPA firms 88 -5.4% 4
Law offices 207 +4.5% 4
Landscaping services 231 +7.9% 16
Plumbing, heating and air-conditioning contractors 217 +5.3% 36
Insurance agencies and brokerages 218 +0% 6
Electrical contractors 124 +8.8% 8
Physicians officesLargest operators 208 -16.1% 38
General automotive repairMost room 107 -5.3% 0
Crowding = employer locations per 10,000 residents divided by the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Counts are establishments from County Business Patterns (2017, 2022), not active advertisers. See the method
The most crowded category in Clackamas County is real estate agents and brokers: 384 locations, 3.6x what a typical county has per resident, and up 34.3% since 2017. Residential remodelers (337 locations, 2.6x) and roofing contractors (56 locations, 2.3x) also sit above a normal county. General automotive repair is the least crowded category here at 1.0x typical (107 locations), so a campaign in that category is less likely to be drowned out.
Real estate agents and brokers is also the fastest-growing category, up 34.3% since 2017, so the crowding is still building. Physicians offices went the other way, down 16.1% to 208 locations. The biggest operators sit in physicians offices: 38 of 208 locations have 20 or more employees.
A word of caution: this shows how many local businesses exist, not what a click costs. Auctions set click prices, and they also depend on your keywords, ads, landing page and the exact search, so a crowded category is a reason to plan carefully, not a price.
New construction
Clackamas County Housing Permits Since 2022: Down From the High, Still Slowing This Year
New housing units authorized by building permits. Data: U.S. Census Bureau Building Permits Survey (county annual files, and the year-to-date bars compare the same months each year). Permits are authorizations, not completed homes.
Clackamas County authorized 2,284 housing units in 2022 and 1,302 in 2025, about 43% fewer; 2025 still works out to 30.8 units per 10,000 residents, more than in 54% of counties. From January through August, 644 units have been permitted, compared with 736 a year earlier (−12.5%).
In Clackamas County, the construction-linked categories already busiest are real estate agents and brokers (3.6x typical) and residential remodelers (2.6x typical). When new households are your market, treat permits as an early signal: when permits turn, searches tend to turn after them, and your budget and schedule should move with both.
Comparable counties
Which Markets Look Most Like Clackamas County?
The six counties below are the closest matches to Clackamas County among our 400 markets, judged on size, income, growth, construction and ad-business density together.
| County | Index | People | Population change since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Clackamas County, OR (you are here) | 81.1 | 423,173 | +0.4% | +5.4% | 30.8 |
| Sonoma County, CA | 82.5 | 481,812 | -1.4% | +6.2% | 34.9 |
| San Luis Obispo County, CA | 81.8 | 281,639 | -0.3% | +9.4% | 23.5 |
| Santa Barbara County, CA | 77.9 | 441,257 | -1.6% | +2.7% | 31.7 |
| Orange County, NY | 70.2 | 407,470 | +1.5% | +7.8% | 34.7 |
| Jefferson County, CO | 85.8 | 576,366 | -1.1% | +6.3% | 18.7 |
| Washington County, OR | 67.2 | 598,865 | -0.3% | +0.2% | 32.9 |
Look-alikes are the six counties in our 400-market set closest to this one on size, income, growth, construction and ad-business density. Sources as above.
Sonoma County, CA is the closest match, scoring 82.5 against Clackamas County's 81.1. Washington County, OR is the furthest from it, scoring 67.2. Washington County, OR's ad-heavy business base changed +0.2% over the period against +5.4% in Clackamas County. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
Check the math
A Break-Even Calculator for Clackamas County Advertisers
Break-even is different for every business. Type in what a new customer is worth to you and how many leads become customers, and it will show the most you can pay per lead, how many customers cover your monthly cost, and how that compares with the cost per lead you expect.
Platforms we manage
Google, Facebook, Instagram and Bing Ads for Clackamas County Businesses
Meta Ads: Facebook & Instagram
Paid social campaigns on Facebook and Instagram, run through Meta's ad platform, for the people in Clackamas County who are not searching yet but would buy if they saw you.
Bing Ads
A second search audience on Bing, Microsoft Edge and Microsoft's partner network, for people who do not start on Google.
Pay-per-click, paid search and paid social
Google Ads, PPC, pay-per-click, Facebook ads, Instagram ads, paid ads: the names differ but the idea is the same, you pay when someone clicks and we manage it for Clackamas County businesses on one flat plan.
Intent is highest on Google, so most Clackamas County businesses begin there and add Facebook, Instagram or Bing when the first campaign is running well. One account manager covers every platform.
The process
From Setup to Scale: Google Ads in Clackamas County
Lay the foundation
We construct your campaign on a solid foundation: landing pages made to convert, keywords, ads, ad extensions and conversion tracking.
Learn
When the campaign goes live we watch it closely and adjust, adding negative keywords, refining bids and lifting lead quality.
Expand on what works
We lean into the ad groups that are working and try broader keywords to lift your call volume.
Keep getting better
We never stop tuning, and we bring down your monthly management fee as your account grows, which lifts your return.
Pricing
Google Ads & Paid Ads Management Pricing
One flat monthly fee, with nothing to sign, set by the number of platforms we manage. Your ad budget is separate and is paid directly to the platform. Planning a budget above $10K a month? Talk to us.
Questions we hear
Clackamas County Google Ads Management: Your Questions Answered
How much does Google Ads management cost in Clackamas County?
We charge a flat management fee: $895 a month for one platform, $1,595 for two and $2,295 for three, and there is no long-term contract. Ad spend is separate, paid straight to Google, Bing or Meta.
How do I decide on an ad budget in Clackamas County?
Work from your own numbers rather than a rule of thumb: the calculator above turns your profit per new customer and your close rate into the most you can pay per lead. In Clackamas County, real estate agents and brokers (3.6x) and residential remodelers (2.6x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We agree on a budget with you before launch and scale it as results come in.
Is Clackamas County a competitive market for Google Ads?
More than most. Clackamas County scores 81.1 on our Ad Competition Index, ranking 83rd of 1,822 counties with 20,000+ residents and 30th of the 400 markets we cover. Real estate agents and brokers is the densest category here, at 3.6 times the typical county. That is no reason to skip ads; targeting and landing pages simply matter more.
What kinds of local businesses advertise most in Clackamas County?
Across the twelve ad-heavy categories we track, the largest by employer locations in Clackamas County are real estate agents and brokers (384), residential remodelers (337) and landscaping services (231). Measured against a typical county, the most crowded are real estate agents and brokers (3.6x) and residential remodelers (2.6x). A large or crowded category does not settle whether ads will work for you; it only shows how many other businesses could be bidding on the same searches.
How fast will Google Ads send leads to my Clackamas County business?
Some campaigns produce calls the day they go live. Others need two to four weeks to settle, more so in crowded categories such as real estate agents and brokers. Early on, we check search terms and exclude the ones that do not fit, so your budget goes to the right clicks.
Is Clackamas County growing, and does that matter for Google Ads?
Clackamas County has 423,173 residents, +0.4% since the 2020 Census, and 1,302 housing units were permitted in 2025 (30.8 per 10,000 residents). With little population change, new customers are mostly people who already have a provider and must be given a reason to switch. In both cases, ads reach whoever is searching right now, and that is why these trends inform the budgets we set.
Can you target only the parts of Clackamas County I serve?
Yes. We can target by city (Lake Oswego, Oregon City, Happy Valley, West Linn and others), by ZIP code or by a radius around your location. Roughly 44% of residents live outside any incorporated place, and radius targeting is frequently how we reach them.
Can you manage Meta ads (Facebook and Instagram) along with Google?
Absolutely. Paid ads management covers Google Ads, Bing (Microsoft Advertising) and Meta, the company behind Facebook and Instagram. Most clients in Clackamas County begin on Google, where people are actively searching, and add Facebook and Instagram ads to reach people who are not searching yet. Pricing steps up by the number of platforms, not by the size of your ad budget.
Is there a contract, and how will I know it is working?
No contract: month to month, cancel anytime. One dedicated account manager runs your account, and you receive monthly figures on the calls, form fills and sales from your Clackamas County campaign.
Close by
Counties Near Clackamas County
Do your customers live outside Clackamas County? These counties are the closest, measured from center to center:
- Marion County, OR: around 26 miles away, 346,741 residents, index score 69.1
- Multnomah County, OR: roughly 29 miles away, 789,698 people, Ad Competition Index 63.5
- Hood River County, OR: around 36 miles out, 23,745 people, competition index 84.8
- Clark County, WA: around 45 miles out, 521,150 residents, index score 66.1
- Linn County, OR: about 49 miles out, 131,496 residents, index score 50.5
- Wasco County, OR: around 50 miles away, 26,333 residents, competition index 78.9
Sources and method
How We Built This Clackamas County Page
All of the numbers here come from public Census Bureau data, computed the same way for each county, so you can compare Clackamas County with any other market. Client account data is not used, and we do not publish campaign results, since results vary by business.
- Data refreshedOctober 16, 2026
- DataCensus population estimates (2023), County Business Patterns (2017, 2022), Small Area Income and Poverty Estimates (2023), the Building Permits Survey (2021 to 2026 year to date), Census Gazetteer files.
- MethodologyThe Ad Competition Index and every other figure here are defined on the method page. See each market in the index.
- Report a mistakeSpot an error? Email hello@getphound.com and we will check it against the Census source.
Start a Conversation
Ready to Grow Your Clackamas County Business With Google Ads?
Let us know what you sell and where in Clackamas County you work. You will see what a Google Ads plan looks like at your budget. Reach us at 610-825-4363 or hello@getphound.com for a strategy session with our CEO.