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Staten Island, NY · Google Ads Management
Google Ads Management as Staten Island Construction Picks Up
It pays to know the field before you spend on ads in Staten Island. Building in Staten Island is picking up this year. GetPhound runs Google Ads for local businesses on flat monthly plans, no contracts, and the numbers below are the starting point for how we would build yours.
The market in numbers
Staten Island's Ad Competition Index Score and What Sits Behind It
Ad Competition Index
55.2/ 100
Sitting at rank 677 of 1,822 counties with 20,000+ residents and also 263 of the 400 markets we cover. Higher means more local businesses competing for the same searches. How the index is built
We rate every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (including lawyers, dentists, contractors, agents and similar) are chasing the same residents. Staten Island scores 55.2, which is close to the middle of the pack.
Two things stand out: Staten Island is a borough where new home permits are accelerating this year, and it is also a high-income borough. The eight measures that follow place it among every other county.
- Population change since the 2020 Census -1% Slower pace than 78% of counties
- Middle-of-the-road household income (2023 est.) $93,337 Above than 90% of counties
- Local advertisers' business locations per 10,000 residents 39 Denser than 67% of counties
- Growth in those businesses, 2017 to 2022 +1.5% Growing slower than 62% of counties
- Share of them that employ 20 or more people 5% Higher share than 78% of counties
- Homes permitted in 2025 per 10,000 residents 10.4 Quieter building than 80% of counties
- Permits so far in 2026 against the same months in 2025 +73.4% Stronger than 90% of counties
Each bar sets Staten Island alongside all 1,822 U.S. counties with 20,000 or more residents. Data from: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Census income estimates and the Building Permits Survey.
Market profile
Why This Year's Building Pickup in Staten Island Matters
This year's permit numbers in Staten Island point up: 470 units from January through August against 271 in the same months of last year (+73.4%), stronger than 90% of counties. Rising permits are an early sign of new households and new demand.
Staten Island has 490,687 residents, which ranks 148th of 3,143 U.S. counties, and its population has changed −1% since the 2020 Census.
Because Staten Island is a compact borough with 490,687 residents, geography is a matter of ZIP codes and distance rather than town names. We set the service area around the places you actually work.
Housing demand
New Homes in Staten Island: Below the 2022 Peak, Turning Up This Year
New homes authorized by building permits. Source: U.S. Census Bureau Building Permits Survey (annual county files, with the year-to-date bars covering the same months in each year). Permits are authorizations, not completed homes.
Staten Island authorized 895 housing units in 2022 and 508 in 2025, about 43% fewer; 2025 still works out to 10.4 units per 10,000 residents, less than in 80% of counties. Permits for January through August total 470, versus 271 in the same months last year (+73.4%).
In Staten Island, the construction-linked categories already busiest are residential remodelers (2.7x typical) and electrical contractors (1.5x typical). When new households are your market, treat permits as an early signal: search demand generally follows a turn in permits, and your budget and ad schedule should follow it.
The field you are bidding in
Who You Would Be Bidding Against in Staten Island
Here is how Staten Island stacks up against the typical U.S. county in each category: how many locations there are per 10,000 residents, how that count has moved, and how many are bigger operations.
Line of businessEmployer locationsDensity vs. a typical countyShift, 2017 to 2022Locations with 20+ employees
Residential remodelersMost crowded 400 +42.3% 9
Electrical contractors 169 +6.3% 16
Plumbing, heating and air-conditioning contractors 240 +1.3% 22
Physicians officesBiggest firms 275 -21.4% 37
Law offices 177 -14.5% 3
Dentists 171 -12.3% 6
Roofing contractors 28 +12% 0
General automotive repair 107 +2.9% 0
Accounting and CPA firms 48 +0% 3
Real estate agents and brokers 95 +17.3% 0
Landscaping services 120 +4.3% 0
Insurance agencies and brokeragesLeast crowded 86 +0% 0
Crowding compares employer locations per 10,000 residents with the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Counts are establishments from County Business Patterns (2017, 2022), not active advertisers. How we calculate this
The most crowded category in Staten Island is residential remodelers: 400 locations, 2.7x what a typical county has per resident, and up 42.3% since 2017. Electrical contractors (169 locations, 1.5x) and plumbing, heating and air-conditioning contractors (240 locations, 1.5x) also sit above a normal county. Insurance agencies and brokerages is the least crowded category here at 0.5x typical (86 locations), so a campaign in that category is less likely to be drowned out.
Residential remodelers is also the fastest-growing category, up 42.3% since 2017, so the crowding is still building. Physicians offices went the other way, down 21.4% to 275 locations. The biggest operators sit in physicians offices: 37 of 275 locations have 20 or more employees.
Keep this in mind: this shows how many local businesses exist, not what a click costs. Auctions set click prices, and they also depend on your keywords, ads, landing page and the exact search, so a crowded category should shape your plan, not your expectations of price.
Look-alike markets
Which Markets Look Most Like Staten Island?
These six counties are the nearest matches to Staten Island in our 400-market set, when we compare size, income, growth, construction and ad-business density together.
| Market | Index | Residents | Change since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Staten Island, NY (you are here) | 55.2 | 490,687 | -1% | +1.5% | 10.4 |
| Monterey County, CA | 60.6 | 430,723 | -1.9% | +0.8% | 18.9 |
| Virginia Beach, VA | 69 | 453,649 | -1.3% | +5.4% | 9.6 |
| Stanislaus County, CA | 47.9 | 551,430 | -0.3% | +8% | 19.2 |
| Passaic County, NJ | 66.2 | 513,395 | -2.2% | -4.7% | 12.3 |
| Essex County, MA | 67.8 | 810,089 | 0% | +6.3% | 12 |
| Camden County, NJ | 57.3 | 527,196 | +0.7% | -4.9% | 17.3 |
The six look-alikes are the counties in our 400-market set that sit closest to this one on size, income, growth, construction and ad-business density. Sources are listed above.
Monterey County, CA is the closest match, scoring 60.6 against Staten Island's 55.2. Virginia Beach, VA is the furthest from it, scoring 69. Stanislaus County, CA's ad-heavy business base changed +8% over the period against +1.5% in Staten Island. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
Do the math
A Break-Even Calculator for Staten Island Advertisers
Break-even is different for every business. Type in what a new customer is worth to you and how many leads become customers, and you will see your break-even cost per lead, the customers needed to cover each month, and how your own cost-per-lead guess compares.
Beyond Google Search
Google, Facebook, Instagram and Bing Ads Under One Plan
Facebook & Instagram Ads
Social ads on Facebook and Instagram, built in Meta's platform, that put you in front of Staten Island people before they go looking.
Bing Ads
A second search audience on Bing, Microsoft Edge and Microsoft's partner network, for people who do not start on Google.
Pay-per-click, paid search and paid social
Whether you call it Google Ads, PPC, pay-per-click, Facebook ads, Instagram ads or paid ads, it means the same thing: you pay when someone clicks, and we manage the campaign for Staten Island businesses on one flat plan.
Start with the platform your customers use most. Many Staten Island businesses begin with Google Ads and later add Facebook and Instagram to stay in front of people who have not searched yet. We manage Google, Bing and Meta (Facebook and Instagram) together under one account manager.
How it works
How Google Ads Management Works for Staten Island Advertisers
Get the basics right
We put together your campaign the right way from day one: pages built to turn clicks into calls, keywords, ads, ad extensions and conversion tracking for calls and forms.
Go live and listen
With the campaign live, we check in and adjust often, blocking poor-fit searches with negative keywords, tightening bids and steering toward better leads.
Scale what works
We back the ad groups that are producing and test wider keyword sets to build on the calls you already get.
Never stop tuning
The tuning never stops, and we lower your monthly management fee as your account grows, so your return keeps rising.
What it costs
Staten Island Google Ads Management Plans and Pricing
A flat management fee, no long-term contracts, based on how many platforms you want us to run. Ad spend is billed by the platform, separate from our fee. Planning a budget above $10K a month? Let's talk.
Questions
Staten Island Google Ads Management: Your Questions Answered
What does it cost to have someone manage Google Ads for my Staten Island business?
The management fee is a flat monthly amount that follows the platform count: $895 for one, $1,595 for two, $2,295 for three. No contract is involved, and you pay your ad budget directly to the platform.
How do I decide on an ad budget in Staten Island?
Start from your own economics rather than a rule of thumb: the calculator above converts your profit per customer and close rate into the most you can pay per lead. In Staten Island, residential remodelers (2.7x) and electrical contractors (1.5x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We size the budget with you before launch and scale as results come in.
Is Staten Island a competitive market for Google Ads?
Density is highest in
About average. Staten Island scores 55.2 on our Ad Competition Index, ranking 677th of 1,822 counties with 20,000+ residents and 263rd of the 400 markets we cover. Residential remodelers, at 2.7 times the typical county. That is a reason to be consistent: consistent campaigns can claim ground that would be contested in a bigger market.
What kinds of local businesses advertise most in Staten Island?
Across the twelve ad-heavy categories we track, the largest by employer locations in Staten Island are residential remodelers (400), physicians offices (275) and plumbing, heating and air-conditioning contractors (240). Measured against a typical county, the most crowded are residential remodelers (2.7x) and electrical contractors (1.5x). A large or crowded category does not settle whether ads will work for you; it tells you how many other businesses may be bidding on the same searches.
How fast will Google Ads send leads to my Staten Island business?
Some campaigns produce calls the day they go live. Others need two to four weeks to settle, more so in crowded categories such as residential remodelers. We review search terms and add negative keywords in the first weeks so your budget goes to the right clicks.
Is Staten Island growing, and does that matter for Google Ads?
Staten Island has 490,687 residents, −1% since the 2020 Census, and 508 housing units were permitted in 2025 (10.4 per 10,000 residents). A shrinking population means most new customers have to be won from competitors. In both cases, ads reach whoever is searching right now, and that is why these trends inform the budgets we set.
Can you target only the parts of Staten Island I serve?
Yes. We can target by ZIP code or by a radius around your location, so your ads run in the parts of Staten Island you actually serve and not across the whole borough.
Can you run Facebook, Instagram and Bing ads too?
Yes. We manage Google Ads, Bing (Microsoft Advertising) and Meta, Facebook and Instagram's parent company. Most clients in Staten Island begin on Google, where people are actively searching, and bring in Facebook and Instagram ads for people who have not started searching. Pricing steps up by the number of platforms, not by the size of your ad budget.
Do you require a contract, and how will I track results?
Everything is month to month with no contract. A dedicated account manager runs your account, and each month you get a report of the calls, form fills and sales your Staten Island campaign generated.
Nearby
Serving Nearby Counties
Do your customers live outside Staten Island? These counties are the closest, measured from center to center:
- Brooklyn, NY: about 11 miles out, 2,561,225 residents, competition index 42.6
- Union County, NJ: about 11 miles away, 572,726 residents, competition index 67.7
- Hudson County, NJ: about 12 miles away, 705,472 people, Ad Competition Index 34.5
- Middlesex County, NJ: about 16 miles from here, 863,623 people, competition index 56.5
- Essex County, NJ: about 17 miles from here, 851,117 people, competition index 53.4
- Queens, NY: roughly 17 miles away, 2,252,196 people, Ad Competition Index 53.5
Sources and method
Where the Staten Island Numbers Come From
All of the numbers here come from public Census Bureau data, computed the same way for every county, so you can compare Staten Island with any other market. We never use client account data and we publish no campaign performance numbers, because every business is different.
- UpdatedOctober 16, 2026
- Data sourcesCensus population estimates (2023), County Business Patterns (2017, 2022), Small Area Income and Poverty Estimates (2023), the Building Permits Survey (2021 to 2026 year to date), Gazetteer files.
- MethodologyThe Ad Competition Index and the numbers derived from it are explained on the method page. See each market in the index.
- Found an error?Noticed a mistake? Email hello@getphound.com and we will compare it with the original Census data.
Talk to Us
Let's Talk About Google Ads for Your Staten Island Business
Share what you sell and which parts of Staten Island you cover. We will show you what a Google Ads plan looks like for your budget. To book a strategy session with our CEO, call 610-825-4363 or email hello@getphound.com.