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Outagamie County, WI · Google Ads Management
Get Ahead of Outagamie County's Building Rebound With Google Ads
Building in Outagamie County is picking up this year. GetPhound sets up and manages Google Ads for Outagamie County businesses for one flat monthly fee, with no contract to sign. Below is what public data says about the field you would be bidding in.
Market snapshot
Outagamie County at a Glance: Competition, Growth and Demand
Ad Competition Index
69.6/ 100
Rank 260 of 1,822 counties with 20,000+ residents and also 105 of the 400 markets we cover. A higher score means more local businesses are competing for the same searches. How the index is built
We score every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (including lawyers, dentists, contractors, agents and similar) compete for the same customers. Outagamie County scores 69.6, which is more crowded than most.
What defines Outagamie County is not the score alone. It is a county where new home permits are accelerating this year, and it is a county with an unusually high share of bigger (20+ employee) businesses in ad-heavy categories. The eight measures that follow place it among every other county.
- Population movement since 2020 +1.3% A faster pace than 56% of counties
- Median income per household (2023 est.) $86,098 Greater than 86% of counties
- Local advertisers' business locations per 10,000 residents 43 Heavier than 77% of counties
- Change in those businesses, 2017 to 2022 +5.2% Growing quicker than 51% of counties
- Portion with 20+ employees 9% Greater share than 96% of counties
- 2025 housing permits per 10,000 residents 51 More construction than 73% of counties
- Permits so far in 2026 against the same months in 2025 +55.9% Stronger than 87% of counties
- People living outside city and town limits 33% Lesser share than 77% of counties
Each bar places Outagamie County alongside all 1,822 U.S. counties with 20,000 or more residents. Source data: U.S. Census Bureau Population Estimates, County Business Patterns (2017 and 2022), Small Area Income and Poverty Estimates and the Building Permits Survey.
Market profile
Why This Year's Building Pickup in Outagamie County Matters
This year's permit numbers in Outagamie County point up: 700 units from January through August against 449 in the same months of last year (+55.9%), stronger than 87% of counties. Rising permits are an early sign of new households and new demand.
Outagamie County has 193,234 residents, which ranks 361st of 3,143 U.S. counties, and its population has changed +1.3% since the 2020 Census.
No single place dominates Outagamie County: the largest, Appleton, holds about 32% of residents. Larger places include Appleton (62,498), Kaukauna (17,493), Greenville (13,286), Little Chute (12,178) and Kimberly (7,626). They are separate markets, and we aim your campaign at the ones you serve.
64,512 people, or 33% of residents, live outside any incorporated place. Radius and ZIP targeting reach them where city-only targeting would not.
Housing demand
New Homes in Outagamie County: Permits Are Still Climbing
New homes authorized by building permits. Source: the Census Bureau's Building Permits Survey (annual county files, with the year-to-date bars covering the same months in each year). A permit is an authorization, not a finished home.
Housing permits in Outagamie County rose from 663 units in 2021 to 985 in 2025 (+49%), or 51 per 10,000 residents, more than in 73% of counties. For January through August, permits are running at 700 against 449 a year earlier (+55.9%).
In Outagamie County, the construction-linked categories already busiest are real estate agents and brokers (1.6x typical) and electrical contractors (1.6x typical). If you serve new households, watch permits as an early signal: when permits turn, searches tend to turn after them, and your budget and schedule should move with both.
Who else is in the auction
Which Outagamie County Categories Are Most Crowded, and Which Have Room
For each category we divide employer locations by population and compare the result with the median county. A 2.0x reading means two times the locations per resident that a typical county has.
CategoryLocationsCrowding vs. a typical countyChange from 2017 to 2022Locations with 20+ staff
Physicians officesBusiest 124 +22.8% 28
Real estate agents and brokers 76 +28.8% 0
Electrical contractors 68 +0% 7
Roofing contractors 17 +6.3% 0
Plumbing, heating and air-conditioning contractors 90 -3.2% 13
Insurance agencies and brokerages 99 -2.9% 5
General automotive repair 70 +2.9% 4
Dentists 68 -10.5% 7
Landscaping services 76 +13.4% 3
Residential remodelersFastest growing 68 +33.3% 0
Accounting and CPA firms 23 +0% 5
Law officesLeast crowded 52 -21.2% 3
Crowding = employer locations per 10,000 residents divided by the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). Counts are establishments from County Business Patterns (2017, 2022), not a count of active advertisers. How we calculate this
In Outagamie County, the physicians offices category is the most crowded, with 124 locations at 1.6 times the typical density; the count is up 22.8% since 2017. Real estate agents and brokers (76 locations, 1.6x) and electrical contractors (68 locations, 1.6x) also sit above a normal county. At the other end, the law offices category (52 locations) is below typical density at 0.9x, which can mean more room to win a strong position.
Residential remodelers grew fastest, up 33.3% since 2017 to 68 locations. Law offices went the other way, down 21.2% to 52 locations. The biggest operators sit in physicians offices: 28 of 124 locations have 20 or more employees.
This describes who you are up against, not what a click will cost. Auction costs depend on keywords, ad quality, landing pages and timing, so a crowded category calls for careful planning and a quiet one is an opening, not a quote.
Look-alike markets
Outagamie County Next to Its Closest Look-Alikes
We matched Outagamie County to the six markets in our 400-market set that look most like it on population, income, growth, building activity and local ad competition.
| Market | ACI | People | Growth since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Outagamie County, WI (this page) | 69.6 | 193,234 | +1.3% | +5.2% | 51 |
| Whatcom County, WA | 72.4 | 231,919 | +2.2% | +10.4% | 52.3 |
| Shelby County, AL | 65.9 | 233,000 | +4.5% | +13.7% | 56.2 |
| Henrico County, VA | 67.7 | 334,760 | -0.1% | -1.5% | 69.4 |
| Litchfield County, CT | 70.4 | 185,000 | -0.1% | +4.5% | n/a |
| Chesapeake, VA | 60.5 | 253,886 | +1.8% | +7.9% | 33.3 |
| Porter County, IN | 60.7 | 175,335 | +1.2% | +1.5% | 31.5 |
Look-alikes are the six counties in our 400-market set closest to this one on size, income, growth, construction and ad-business density. Sources as above.
Whatcom County, WA is the closest match, scoring 72.4 against Outagamie County's 69.6. Chesapeake, VA is the furthest from it, scoring 60.5. Shelby County, AL's ad-heavy business base changed +13.7% over the period against +5.2% in Outagamie County. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
Communities
Outagamie County by Place: Where the Customers Are
Population by place, from the Census Bureau's latest estimates. A place is not a service area, but it shows where the largest pools of customers sit.
| Place | People (2023 estimate) | Share of county |
|---|---|---|
| Appleton (part) | 62,498 | 32% |
| Kaukauna (part) | 17,493 | 9% |
| Greenville | 13,286 | 7% |
| Little Chute | 12,178 | 6% |
| Kimberly | 7,626 | 4% |
| Combined Locks | 3,654 | 2% |
Data: the Census Bureau's Population Estimates. The list covers cities, towns and census-designated places; where a city spills into a neighboring county, we count only the part that lies in Outagamie County.
Try your own figures
Is Google Ads Worth It for Your Outagamie County Business? Run the Numbers
Whether ads pay off in Outagamie County depends on your numbers, not a rule of thumb. Fill in the boxes with your own figures to see the most you can spend per lead and still come out even.
How it works
Our Google Ads Process in Outagamie County
Build
We put together your campaign with the groundwork done properly: pages built to turn clicks into calls, keywords, ads, ad extensions and conversion tracking.
Go live and listen
When the campaign goes live we watch it closely and adjust, blocking poor-fit searches with negative keywords, adjusting bids and steering toward better leads.
Manage & scale
We concentrate on the ad groups that deliver and try broader keywords to build on the calls you already get.
Never stop tuning
Optimization continues, and we reduce your monthly management fee as your account grows, which improves your return.
Where your ads can run
Run Google, Meta and Bing Ads Together in Outagamie County
Facebook and Instagram Ads
Campaigns on Facebook and Instagram, managed in Meta's ad platform, that reach Outagamie County residents before they start searching.
Bing Ads
Bing, Microsoft Edge and Microsoft's partner network give you a second search audience.
Paid ads by any name
People say Google Ads, PPC, paid ads, Facebook ads or Instagram ads; all of them mean paying per click, and we manage that for Outagamie County businesses on one flat plan.
Google Ads usually goes first because people searching are ready to act; Facebook, Instagram and Bing come next. Whatever mix you choose, one account manager handles it all.
Fees
What Google Ads Management Costs in Outagamie County
A single monthly management fee, no long-term contracts, scaled to the number of platforms we manage. Ad spend is separate and goes straight to the ad platform. Over $10K a month in ad budget? Call us.
Questions we hear
Google Ads in Outagamie County: Frequently Asked Questions
What does it cost to have someone manage Google Ads for my Outagamie County business?
The management fee is a flat monthly amount that follows the platform count: $895 for one, $1,595 for two, $2,295 for three. No contract is involved, and you pay your ad budget directly to the platform.
How much should I spend on ads in Outagamie County?
Begin with your own economics, not a rule of thumb: the calculator above takes your profit per new customer and close rate and returns the most you can pay per lead. In Outagamie County, physicians offices (1.6x) and real estate agents and brokers (1.6x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We agree on a budget with you before launch and scale it as results come in.
Is Outagamie County a competitive market for Google Ads?
The densest category here is
More than most. Outagamie County scores 69.6 on our Ad Competition Index, ranking 260th of 1,822 counties with 20,000+ residents and 105th of the 400 markets we cover. Physicians offices, at 1.6 times the typical county. 9% of the ad-heavy locations have 20 or more employees, so expect some bigger bidders. That does not make ads a bad idea; it makes targeting and landing pages matter more.
What kinds of local businesses advertise most in Outagamie County?
Across the twelve ad-heavy categories we track, the largest by employer locations in Outagamie County are physicians offices (124), insurance agencies and brokerages (99) and plumbing, heating and air-conditioning contractors (90). Measured against a typical county, the most crowded are physicians offices (1.6x) and real estate agents and brokers (1.6x). A big or crowded category does not decide whether ads work for you; it only shows how many other businesses could be bidding on the same searches.
How soon will I get calls from Google Ads in Outagamie County?
There is no single answer. Some accounts hear the phone ring on day one, and others need two to four weeks of tuning, more so in busy categories like physicians offices. Early on we review which searches triggered your ads and exclude the ones that do not fit your business.
Is Outagamie County growing, and does that matter for Google Ads?
Outagamie County has 193,234 residents, +1.3% since the 2020 Census, and 985 housing units were permitted in 2025 (51 per 10,000 residents). With the population close to flat, most new customers are people who already have a provider and have to be given a reason to switch. Either way, ads reach the people searching now, and that is why these trends inform the budgets we set.
Can you target only the parts of Outagamie County I serve?
Yes. We can target by city (Appleton, Kaukauna, Greenville, Little Chute and others), by ZIP code or by a radius around your location. Roughly 33% of residents live outside any incorporated place, and radius targeting is frequently how we reach them.
Do you handle Facebook, Instagram and Bing ads as well as Google?
We do. Beyond Google Ads, we manage Bing ads and Meta ads, which run on Facebook and Instagram. Google tends to be the first platform because searchers are ready to act; Bing adds a second search audience and Facebook and Instagram let you reach people before they search. Pricing follows the platform count: $895, $1,595 or $2,295 a month.
Am I locked into a contract, and how do I see results?
You can cancel anytime, because there is no contract. You work with one dedicated account manager and get monthly reporting on the calls, forms and sales your campaign produces.
Around Outagamie County
Also Serving the Counties Around Outagamie County
Do your customers live outside Outagamie County? These counties are the closest, measured from center to center:
- Brown County, WI: around 23 miles from here, 271,417 people, competition index 52.9
- Winnebago County, WI: around 25 miles from here, 171,735 residents, index score 56.4
- Waupaca County, WI: around 25 miles from here, 51,388 people, competition index 51.5
- Calumet County, WI: around 27 miles out, 53,199 people, Ad Competition Index 50.5
- Shawano County, WI: around 29 miles away, 41,109 people, index score 40.4
- Menominee County, WI: around 41 miles away, 4,226 people, Ad Competition Index 0
Sources and method
The Data Behind This Outagamie County Page
Every figure on this page comes from public U.S. Census Bureau data, worked out identically for each county, so Outagamie County can be compared with any other market. We never use client account data and we publish no campaign performance numbers, because every business is different.
- Last updatedOctober 16, 2026
- SourcesCensus population estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), Building Permits Survey (2021 to 2026 year to date), Census Gazetteer files.
- How it worksThe Ad Competition Index and the figures derived from it are explained on the method page. Compare all markets in the index.
- Found an error?Noticed a mistake? Email hello@getphound.com and we will compare it with the original Census data.
Talk to Us
Ready to Get More Calls in Outagamie County?
Let us know what you sell and where in Outagamie County you want customers. We will build a plan around your budget. Reach us at 610-825-4363 or hello@getphound.com for a strategy session with our CEO.