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Brown County, WI · Google Ads Management
Compete With Brown County's Larger Local Advertisers: Google Ads Management
It pays to know the field before you spend on ads in Brown County. Brown County has more large local competitors than most counties. GetPhound runs Google Ads for local businesses on flat monthly plans with no contracts, and the numbers below are where we would start building yours.
The market in numbers
How Crowded Is Local Advertising in Brown County?
Ad Competition Index
52.9/ 100
Rank 766 of 1,822 counties with 20,000+ residents and also 282 of the 400 markets we cover. The higher the score, the more local businesses are competing for the same searches. How the index is built
We score every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (like lawyers, dentists, contractors, agents and similar) compete for its residents. Brown County scores 52.9, which is close to the middle of the pack.
What defines Brown County is not the score alone. It is a county with an unusually high share of larger (20+ employee) businesses in ad-heavy categories, and it is a county where new home permits are accelerating this year. The eight measures below show how it compares with every other county.
- Population movement since 2020 +1% Quicker growth than 51% of counties
- Household income at the midpoint (2023 est.) $77,645 Above than 75% of counties
- Ad-heavy local businesses per 10,000 residents 34.1 Busier than 52% of counties
- Change in those businesses, 2017 to 2022 +5.1% Faster growth than 50% of counties
- Share of them that employ 20 or more people 10.2% Larger share than 99% of counties
- Housing permits per 10,000 residents in 2025 44.4 Busier building than 69% of counties
- This year's housing permits against the same months last year +60.7% Better than 88% of counties
- Residents outside any city or town 14% Smaller share than 94% of counties
Each bar compares Brown County alongside all 1,822 U.S. counties with 20,000 or more residents. Data from: Census Bureau population estimates, County Business Patterns (2017 and 2022), Small Area Income and Poverty Estimates and the Building Permits Survey.
What stands out
Brown County Has More Large Local Advertisers Than Most Counties
A noticeable share of Brown County's local advertisers are big. 10.2% of its 926 ad-heavy employer locations have 20 or more staff, more than in 99% of counties. That raises the bar on ad quality: tight targeting, strong landing pages and good conversion tracking count for more than budget alone.
Brown County has 271,417 residents, which ranks 264th of 3,143 U.S. counties; its population has moved +1% since the 2020 Census.
The biggest places in Brown County are Green Bay (105,744), De Pere (25,348), Howard (20,775), Ashwaubenon (16,986) and Bellevue (16,730). Some of these cities extend into neighboring counties, so the figures are the portion inside this county. We target by city, ZIP code or a radius around your location, so a business on one side of the county is not paying for clicks from the other.
Who else is in the auction
Who You Would Be Bidding Against in Brown County
Each category's employer locations are divided by population and compared with the median county. Read 2.0x as double the locations per resident of a typical county.
Line of businessEmployer locationsCompared with a typical countyChange 2017 to 2022Larger locations (20+ staff)
Real estate agents and brokersBusiest 93 +55% 0
Insurance agencies and brokerages 132 -12% 8
Dentists 102 +3% 11
Roofing contractors 18 -5.3% 0
Landscaping services 94 +32.4% 3
Physicians officesBiggest firms 110 +0.9% 32
Plumbing, heating and air-conditioning contractors 87 -2.2% 17
General automotive repair 67 -8.2% 0
Residential remodelers 75 +38.9% 3
Electrical contractors 54 -3.6% 12
Law officesLeast crowded 67 -6.9% 3
Accounting and CPA firms 27 -6.9% 5
Crowding is employer locations per 10,000 residents relative to the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). The counts are establishments in County Business Patterns (2017, 2022), not a count of active advertisers. See the method
In Brown County, the real estate agents and brokers category is the most crowded, with 93 locations at 1.4 times the typical density; the count is up 55% since 2017. Insurance agencies and brokerages (132 locations, 1.4x) and dentists (102 locations, 1.4x) also sit above a normal county. At the other end, the law offices category (67 locations) is below typical density at 0.9x, which can mean more room to win a strong position.
Real estate agents and brokers is also the fastest-growing category, up 55% since 2017, so the crowding is still building. Insurance agencies and brokerages went the other way, down 12% to 132 locations. The biggest operators sit in physicians offices: 32 of 110 locations have 20 or more employees.
Remember that this is a headcount of businesses, not a price list. Click costs come out of an auction that cares about much more than how many rivals there are, and that is why your keywords, offer and landing page drive how we build.
Similar markets
Six Counties That Resemble Brown County
The six counties below are the closest matches to Brown County among our 400 markets, when we compare size, income, growth, construction and ad-business density together.
| Market | Score | People | Change since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Brown County, WI (this page) | 52.9 | 271,417 | +1% | +5.1% | 44.4 |
| Lorain County, OH | 45.8 | 317,910 | +1.6% | +5.1% | 36.2 |
| Linn County, IA | 61.1 | 228,972 | -0.6% | +7.6% | 41.3 |
| New London County, CT | 56.3 | 268,805 | +0.1% | +0.4% | n/a |
| McLennan County, TX | 54.1 | 268,583 | +3.1% | +10.3% | 53.5 |
| Hawaii County, HI | 51.6 | 207,615 | +3.5% | +5.3% | 59.2 |
| Nueces County, TX | 56.9 | 352,289 | -0.3% | -1.4% | 48.6 |
The six look-alikes are the counties in our 400-market set that sit closest to this one on size, income, growth, construction and ad-business density. Sources as above.
Lorain County, OH is the closest match, scoring 45.8 against Brown County's 52.9. Linn County, IA is the furthest from it, scoring 61.1. Nueces County, TX's ad-heavy business base changed −1.4% over the period against +5.1% in Brown County. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
Housing demand
Brown County Housing Permits Since 2024: Down From the High, Turning Up This Year
Units authorized by building permits. Source: the U.S. Census Bureau's Building Permits Survey (county annual files, and the year-to-date bars compare the same months each year). Keep in mind that permits are approvals, not completed homes.
Brown County authorized 1,587 housing units in 2024 and 1,204 in 2025, about 24% fewer; 2025 still works out to 44.4 units per 10,000 residents, more than in 69% of counties. From January through August, 1,204 units have been permitted, compared with 749 a year earlier (+60.7%).
In Brown County, the construction-linked categories already busiest are real estate agents and brokers (1.4x typical) and insurance agencies and brokerages (1.4x typical). New households need contractors, insurers, agents and providers, so the categories closest to construction notice a change in permits before the rest. If you work in that space, a change in permits is a cue to revisit your budget ahead of the busy stretch.
Where people live
The Largest Places in Brown County
These are the largest places in Brown County by resident count. You can aim a campaign at any of these places, or at ZIP codes and a radius around your location.
| City or town | Residents (2023 estimate) | Share of county |
|---|---|---|
| Green Bay | 105,744 | 39% |
| De Pere | 25,348 | 9% |
| Howard (part) | 20,775 | 8% |
| Ashwaubenon | 16,986 | 6% |
| Bellevue | 16,730 | 6% |
| Allouez | 13,839 | 5% |
Data: Census Bureau Population Estimates. The list covers cities, towns and census-designated places; where a city extends into a neighboring county, we count only the part that lies in Brown County.
Try your own numbers
Is Google Ads Worth It for Your Brown County Business? Run the Numbers
Break-even is different for each business. Type in what a new customer is worth to you and how many leads become customers, and you will see your break-even cost per lead, the customers needed to cover each month, and how your own cost-per-lead guess compares.
Step by step
From Setup to Scale: Google Ads in Brown County
Set up
We build your campaign with the groundwork done properly: landing pages made to convert, keywords, ads, ad extensions and tracking for calls, forms and sales.
Launch and learn
Your campaign goes live and we optimize regularly, cutting wasted clicks with negative keywords, reworking bids and improving lead quality.
Expand on what works
We lean into the ad groups that are working and try broader keywords to bring in more calls than before.
Improve every month
We never stop tuning, and we bring down your monthly management fee as your account grows, to increase your return.
More than Google
Google, Facebook, Instagram and Bing Ads Under One Plan
Facebook and Instagram Ads
Paid social campaigns on Facebook and Instagram, run through Meta's ad platform, for the people in Brown County who are not searching yet but would buy if they saw you.
Bing Ads
Another pool of searchers on Bing, Microsoft Edge and Microsoft's partner network, many of whom never open Google.
PPC, paid search, paid social
Whether you call it Google Ads, PPC, pay-per-click, Facebook ads, Instagram ads or paid ads, it means the same thing: you pay when someone clicks, and we manage the campaign for Brown County businesses on one flat plan.
Most clients start with Google Ads, where intent is highest, and add Facebook and Instagram or Bing once the first campaign is working. One account manager runs all of them.
Pricing
What Google Ads Management Costs in Brown County
Flat monthly management, no long-term contracts, scaled to the number of platforms we manage. Ad spend is separate and goes straight to the ad platform. Planning a budget above $10K a month? Talk to us.
FAQ
Brown County Google Ads Management: Your Questions Answered
What does it cost to have someone manage Google Ads for my Brown County business?
We charge a flat monthly management fee based on how many platforms we run: $895 for one, $1,595 for two, $2,295 for three. There is no contract, and your ad budget is paid directly to the ad platform.
How much should I spend on ads in Brown County?
Work from your own numbers instead of a rule of thumb: the calculator above takes your profit per new customer and close rate and returns the most you can pay per lead. In Brown County, real estate agents and brokers (1.4x) and insurance agencies and brokerages (1.4x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We size the budget with you before launch and scale as results come in.
Is Brown County a competitive market for Google Ads?
About average. Brown County scores 52.9 on our Ad Competition Index, ranking 766th of 1,822 counties with 20,000+ residents and 282nd of the 400 markets we cover. Real estate agents and brokers is the densest category here, at 1.4 times the typical county. 10.2% of the ad-heavy locations have 20 or more employees, so expect some bigger bidders. That is a reason to be consistent: steady campaigns can claim ground that would be contested in a bigger market.
What kinds of local businesses advertise most in Brown County?
Across the twelve ad-heavy categories we track, the largest by employer locations in Brown County are insurance agencies and brokerages (132), physicians offices (110) and dentists (102). Measured against a typical county, the most crowded are real estate agents and brokers (1.4x) and insurance agencies and brokerages (1.4x). A big or crowded category does not decide whether ads work for you; it shows how many other businesses may be bidding on the same searches.
How soon will I get calls from Google Ads in Brown County?
It varies. Some accounts hear the phone ring on day one, and others need two to four weeks of tuning, especially in busy categories like real estate agents and brokers. Early on we review which searches triggered your ads and exclude the ones that do not fit your business.
Is Brown County growing, and does that matter for Google Ads?
Brown County has 271,417 residents, +1% since the 2020 Census, and 1,204 housing units were permitted in 2025 (44.4 per 10,000 residents). Because the population is near flat, most new customers already have a provider and need a reason to switch. In both cases, ads reach whoever is searching right now, and that is why these trends inform the budgets we set.
Can you target only the parts of Brown County I serve?
Yes. We can target by city (Green Bay, De Pere, Howard, Ashwaubenon and others), by ZIP code or by a radius around your location. Roughly 14% of residents live outside any incorporated place, and radius targeting is frequently how we reach them.
Can you run Facebook, Instagram and Bing ads too?
Yes. Beyond Google Ads, we manage Bing ads and Meta ads, which run on Facebook and Instagram. Google tends to be the first platform because searchers are ready to act; Bing adds a second search audience and Facebook and Instagram let you reach people before they search. The fee depends on how many platforms you run: $895, $1,595 or $2,295 a month.
Do I have to sign a contract, and how will I know it is working?
There is no contract; you can cancel anytime. One dedicated account manager runs your account, and each month you see the calls, forms and sales it produced.
Around Brown County
Beyond Brown County: Nearby Counties
If your customers extend beyond Brown County, these are the nearest counties, measured from county center to county center:
- Outagamie County, WI: around 23 miles out, 193,234 people, Ad Competition Index 69.6
- Kewaunee County, WI: around 28 miles out, 20,690 residents, Ad Competition Index 47.2
- Calumet County, WI: about 29 miles out, 53,199 people, index score 50.5
- Manitowoc County, WI: about 30 miles from here, 81,331 people, index score 48.9
- Oconto County, WI: roughly 38 miles from here, 39,775 residents, Ad Competition Index 33.6
- Winnebago County, WI: roughly 43 miles away, 171,735 residents, index score 56.4
About this page
The Data Behind This Brown County Page
All of the numbers here come from public Census Bureau data, calculated the same way across each county, which lets you compare Brown County with any other market. Client account data is not used, and we do not publish campaign results, since results vary by business.
- Data refreshedOctober 16, 2026
- Data sourcesCensus population estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), the Building Permits Survey (2021 to 2026 year to date), Census Gazetteer files.
- MethodologyThe Ad Competition Index and the numbers derived from it are explained on the methodology page. Browse all markets in the index.
- CorrectionsThink we got something wrong? Email hello@getphound.com and we will verify it against the original data.
Talk to Us
Ready to Get More Calls in Brown County?
Tell us what you sell and where in Brown County you want to be found. We will walk through a plan that fits your budget. Call 610-825-4363 or write to hello@getphound.com and we will set up a strategy session with our CEO.