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Johnson County, KS · Google Ads Management
Google Ads Management as Johnson County, KS Construction Picks Up
Building in Johnson County, KS is picking up this year, which shapes how a Google Ads campaign should be built here. GetPhound handles Google Ads, Bing and Meta for Johnson County, KS businesses on flat monthly plans and no contracts. Below is the data behind the market.
The market in numbers
Johnson County, KS's Ad Competition Index Score and What Sits Behind It
Ad Competition Index
74.4/ 100
Ranked 168 of 1,822 counties with 20,000+ residents and 62 of the 400 markets we cover. The higher the score, the more local businesses are competing for the same searches. See the method
We score every U.S. county-equivalent with 20,000 or more residents on how many ad-heavy local businesses (such as lawyers, dentists, contractors, agents and similar) are chasing the same residents. Johnson County, KS scores 74.4, which is more crowded than most.
Two features set Johnson County, KS apart from the pack: it is a county where new home permits are accelerating this year, and it is a county with an unusually high share of bigger (20+ employee) businesses in ad-heavy categories. Eight measures below show where it stands among all counties.
- How much the population has changed since 2020 +2% More growth than 65% of counties
- Middle-of-the-road household income (2023 est.) $103,085 Above than 95% of counties
- Local advertisers' business locations per 10,000 residents 57.1 Busier than 93% of counties
- How those businesses changed, 2017 to 2022 +7.6% More growth than 59% of counties
- Portion with 20+ employees 8.2% More of them than 95% of counties
- 2025 housing permits per 10,000 residents 49 More new homes than 72% of counties
- Permits this year against the same months a year ago +69.3% Better than 90% of counties
- Share living outside any city or town 2% Lower share than 99% of counties
The bars place Johnson County against all 1,822 U.S. counties with 20,000 or more residents. Source data: Census Bureau population estimates, County Business Patterns (2017 and 2022), Small Area Income and Poverty Estimates and the Building Permits Survey.
Communities
Where People Live in Johnson County, KS
These are the largest places in Johnson County, KS by resident count. Campaigns can be aimed at any of them, or at the ZIP codes and radius around your location.
| City or town | People (2023 estimate) | Slice of the county |
|---|---|---|
| Overland Park | 197,089 | 32% |
| Olathe | 147,461 | 24% |
| Shawnee | 69,417 | 11% |
| Lenexa | 58,536 | 9% |
| Leawood | 33,980 | 5% |
| Gardner | 25,378 | 4% |
Data: Census Bureau Population Estimates. A place is a city, town or census-designated place; where a city crosses into a neighboring county, just the portion inside Johnson County is counted.
What shapes the market
Why This Year's Building Pickup in Johnson County, KS Matters
Building in Johnson County, KS is speeding up. For the first eight months of this year, 3,290 housing units were permitted against 1,943 a year earlier, +69.3%, a stronger turn than 90% of counties. A pickup in permits often precedes a pickup in searches for contractors, insurers and movers, so this is a reasonable time to review your budget.
Johnson County, KS has 622,237 residents, which ranks 114th of 3,143 U.S. counties; its population has moved +2% since the 2020 Census.
No single place dominates Johnson County, KS: the largest, Overland Park, holds about 32% of residents. Larger places include Overland Park (197,089), Olathe (147,461), Shawnee (69,417), Lenexa (58,536) and Leawood (33,980). They are separate markets, and we aim your campaign at the ones you serve.
Housing demand
New Homes in Johnson County, KS: Below the 2021 Peak, Turning Up This Year
New housing units authorized by building permits. Data: the U.S. Census Bureau's Building Permits Survey (county annual files, and the year-to-date bars compare the same months each year). Permits are authorizations, not completed homes.
Johnson County, KS authorized 3,660 housing units in 2021 and 3,049 in 2025, about 17% fewer; 2025 still works out to 49 units per 10,000 residents, more than in 72% of counties. For January through August, permits are running at 3,290 against 1,943 a year earlier (+69.3%).
In Johnson County, KS, the construction-linked categories already busiest are real estate agents and brokers (3.8x typical) and insurance agencies and brokerages (2.4x typical). If you serve new households, watch permits as an early signal: search demand generally follows a turn in permits, and your budget and ad schedule should follow it.
The field you are bidding in
Who You Would Be Bidding Against in Johnson County, KS
Here is how Johnson County, KS stacks up against the typical U.S. county in each category: locations per 10,000 residents, how that has changed, and how many locations are bigger operations.
Line of businessEmployer locationsCompared with a typical countyShift, 2017 to 2022Larger locations (20+ staff)
Real estate agents and brokersMost crowded 582 +32.3% 3
Insurance agencies and brokerages 543 -2.9% 33
Law offices 383 -4.2% 20
Accounting and CPA firms 159 -11.7% 7
Dentists 359 +5.6% 18
Physicians officesBiggest firms 471 +9.5% 122
Residential remodelers 319 +31.3% 8
Roofing contractors 60 +15.4% 0
Landscaping services 253 +7.2% 34
Electrical contractors 144 +8.3% 11
Plumbing, heating and air-conditioning contractors 173 -2.3% 35
General automotive repairMost room 109 -4.4% 0
Crowding is employer locations per 10,000 residents relative to the median U.S. county of 20,000+ residents (1.0x is typical; the dark tick marks it). The counts are establishments in County Business Patterns (2017, 2022), not active advertisers. How we calculate this
The most crowded category in Johnson County, KS is real estate agents and brokers: 582 locations, 3.8x what a typical county has per resident, and up 32.3% since 2017. Insurance agencies and brokerages (543 locations, 2.4x) and law offices (383 locations, 2.1x) also sit above a normal county. General automotive repair is the least crowded category here at 0.7x typical (109 locations), so a campaign in that category is less likely to be drowned out.
Real estate agents and brokers is also the fastest-growing category, up 32.3% since 2017, so the crowding is still building. Accounting and CPA firms went the other way, down 11.7% to 159 locations. The biggest operators sit in physicians offices: 122 of 471 locations have 20 or more employees.
A word of caution: these are counts of local businesses, not click prices. What a click costs comes from an auction shaped by your keywords, ads, landing page and the exact search, so crowding is a reason to plan carefully, not a quote.
Look-alike markets
Which Markets Look Most Like Johnson County, KS?
We matched Johnson County, KS to the six markets in our 400-market set that look most like it on population, income, growth, construction and how crowded local advertising is.
| Place | Index | Population | Population change since 2020 | Ad-business change since 2017 | Permits per 10k, 2025 |
|---|---|---|---|---|---|
| Johnson County, KS (you are here) | 74.4 | 622,237 | +2% | +7.6% | 49 |
| Arapahoe County, CO | 82 | 656,061 | +0.2% | +8.8% | 55.3 |
| Kane County, IL | 76.2 | 514,982 | -0.3% | +4% | 31.7 |
| Davis County, UT | 66.1 | 373,207 | +2.9% | +14.5% | 51.4 |
| Salt Lake County, UT | 76.5 | 1,185,813 | 0% | +7.3% | 60.4 |
| Bergen County, NJ | 78.9 | 957,736 | +0.2% | -5.3% | 39.7 |
| Will County, IL | 67 | 700,728 | +0.5% | +8.8% | 28.3 |
These are the six markets among our 400 that match this one most closely on size, income, growth, construction and ad-business density. Sources as above.
Arapahoe County, CO is the closest match, scoring 82 against Johnson County, KS's 74.4. Davis County, UT is the furthest from it, scoring 66.1. Bergen County, NJ's ad-heavy business base changed −5.3% over the period against +7.6% in Johnson County, KS. If you already advertise in one of these markets, the comparison tells you how similar the competitive field is, not what your results will be.
Our process
The Four Stages of Google Ads Management in Johnson County
Lay the foundation
We set up your campaign starting with the basics done right: conversion-ready landing pages, keywords, ads, ad extensions and call and form tracking.
Launch, then learn
When the campaign goes live we watch it closely and adjust, cutting wasted clicks with negative keywords, reworking bids and improving lead quality.
Manage and expand
We focus on the high-performing ad groups and try broader keywords to lift your call volume.
Never stop tuning
We keep refining the account and reduce your monthly management fee as your account grows, so your return keeps rising.
Beyond Google Search
One Plan for Google, Facebook, Instagram and Bing Ads
Meta Ads: Facebook & Instagram
Paid social campaigns on Facebook and Instagram, run through Meta's ad platform, for the people in Johnson County who are not searching yet but would buy if they saw you.
Bing Ads
Bing, Microsoft Edge and Microsoft's partner network give you a second search audience.
Pay-per-click, paid search and paid social
People say Google Ads, PPC, paid ads, Facebook ads or Instagram ads; all of them mean paying per click, and we manage that for Johnson County businesses on one flat plan.
Google Ads generally goes first since people searching are ready to act; Facebook, Instagram and Bing come next. Whatever mix you choose, one account manager handles it all.
Management fees
What Google Ads Management Costs in Johnson County
A single monthly management fee, no contracts, scaled to the number of platforms we manage. You pay ad spend straight to Google, Bing or Meta, apart from our fee. Budget over $10K a month? Talk to us.
Check the math
A Break-Even Calculator for Johnson County, KS Advertisers
Your numbers, not a rule of thumb, decide whether ads pay off in Johnson County, KS. Fill in the boxes with your own numbers to see the most you can spend per lead and still come out even.
Questions we hear
Google Ads in Johnson County, KS: Frequently Asked Questions
How much does Google Ads management cost in Johnson County, KS?
Our management fee is flat: $895 a month for one platform, $1,595 for two and $2,295 for three, with no long-term contract. Ad spend is separate, paid straight to Google, Bing or Meta.
How do I decide on an ad budget in Johnson County, KS?
Start from your own economics rather than a rule of thumb: the calculator above converts your profit per customer and close rate into the most you can pay per lead. In Johnson County, KS, real estate agents and brokers (3.8x) and insurance agencies and brokerages (2.4x) are denser than a typical county, so if you are in one of those categories plan for a busier auction. We size the budget with you before launch and scale as results come in.
Is Johnson County, KS a competitive market for Google Ads?
More than most. Johnson County, KS scores 74.4 on our Ad Competition Index, ranking 168th of 1,822 counties with 20,000+ residents and 62nd of the 400 markets we cover. Real estate agents and brokers leads on density, at 3.8 times the typical county. 8.2% of the ad-heavy locations have 20 or more employees, so expect some larger bidders. Crowding does not rule ads out; it makes targeting and landing pages matter more.
What kinds of local businesses advertise most in Johnson County, KS?
Across the twelve ad-heavy categories we track, the largest by employer locations in Johnson County, KS are real estate agents and brokers (582), insurance agencies and brokerages (543) and physicians offices (471). Measured against a typical county, the most crowded are real estate agents and brokers (3.8x) and insurance agencies and brokerages (2.4x). A big or crowded category does not decide whether ads work for you; it only shows how many other businesses could be bidding on the same searches.
How fast will Google Ads send leads to my Johnson County, KS business?
Some campaigns produce calls the day they go live. Some need a two-to-four-week settling period, more so in crowded categories such as real estate agents and brokers. Early on, we check search terms and exclude the ones that do not fit, so your budget goes to the right clicks.
Is Johnson County, KS growing, and does that matter for Google Ads?
Johnson County, KS has 622,237 residents, +2% since the 2020 Census, and 3,049 housing units were permitted in 2025 (49 per 10,000 residents). With little population change, new customers are mostly people who already have a provider and must be given a reason to switch. Whichever way it goes, ads reach the people who are searching today, so we keep an eye on these trends when we set budgets.
Can you target only the parts of Johnson County, KS I serve?
Yes. We can target by city (Overland Park, Olathe, Shawnee, Lenexa and others), by ZIP code or by a radius around your location.
Do you handle Facebook, Instagram and Bing ads as well as Google?
We do. Our paid ads management covers Google Ads, Bing (Microsoft Advertising) and Meta, Facebook and Instagram's parent company. Most clients in Johnson County, KS begin on Google, where people are actively searching, and bring in Facebook and Instagram ads for people who have not started searching. Pricing steps up by the number of platforms, not by the size of your ad budget.
Do I have to sign a contract, and how will I know it is working?
No contract: month to month, cancel anytime. A dedicated account manager runs your account, and you receive monthly numbers on the calls, form fills and sales from your Johnson County, KS campaign.
Next door
Counties Near Johnson County
Do your customers live outside Johnson County, KS? These counties are the closest, measured from center to center:
- Wyandotte County, KS: around 16 miles out, 165,281 residents, competition index 37.2
- Miami County, KS: around 22 miles from here, 35,320 residents, index score 56.9
- Leavenworth County, KS: roughly 24 miles away, 83,518 residents, index score 44.1
- Douglas County, KS: around 25 miles away, 120,553 people, competition index 59.4
- Jackson County, MO: around 27 miles from here, 718,560 people, index score 60.7
- Cass County, MO: roughly 30 miles from here, 111,732 residents, index score 59.4
Behind the figures
Where the Johnson County Numbers Come From
All of the numbers here come from public Census Bureau data, computed the same way for each county, so you can compare Johnson County with any other market. Client account data is not used, and we do not publish campaign results, since results vary by business.
- UpdatedOctober 16, 2026
- SourcesCensus population estimates (2023), County Business Patterns (2017, 2022), income estimates from the Small Area Income and Poverty Estimates program (2023), the Building Permits Survey (2021 to 2026 year to date), Census Gazetteer files.
- MethodologyThe Ad Competition Index and every derived figure are defined on the methodology page. Compare all markets in the index.
- Found an error?Noticed a mistake? Email hello@getphound.com and we will verify it against the original data.
Talk to Us
Ready to Grow Your Johnson County, KS Business With Google Ads?
Tell us what you sell and which parts of Johnson County, KS you serve. You will see what a Google Ads plan looks like at your budget. Call 610-825-4363 or write to hello@getphound.com and we will set up a strategy session with our CEO.